Description

About IHIRM IHIRM delivers a multidisciplinary learning experience by bringing together expert faculty from healthcare, insurance, law, and risk management. The institute combines academic knowledge with hands-on case studies, simulations, and practical workshops, enabling learners to gain industry-relevant skills and real-world exposure. Job Summary IHIRM is seeking a results-driven Digital Marketing Executive with a strong focus on SEO and digital campaign management. The role involves improving online visibility, driving qualified traffic, and increasing conversions through data-driven digital marketing strategies. This position is ideal for candidates passionate about online marketing and performance tracking. Key Responsibilities Plan, execute, and optimize SEO strategies to improve organic search rankings Conduct keyword research, on-page optimization, and website audits Manage and optimize digital advertising campaigns (Google Ads, Facebook Ads) Handle social media marketing activities to enhance brand visibility and engagement Monitor campaign performance and prepare performance reports Track website traffic, user behavior, and conversion metrics Optimize campaigns based on analytics and ROI insights Collaborate with content and design teams for campaign creatives Stay updated with the latest digital marketing trends and SEO best practices Required Qualifications Education Any Graduate Experience 0 to 3 years of experience in Digital Marketing / SEO / Campaign Management Required Skills Strong knowledge of SEO (On-page & Off-page) Hands-on experience with Google Ads / Google AdWords Experience in Facebook Ads and Social Media Marketing Understanding of online marketing and lead generation Basic knowledge of analytics and performance tracking Preferred Skills Experience in education or training industry marketing Familiarity with conversion optimization techniques Ability to analyze data and make data-driven decisions Soft Skills Analytical and problem-solving mindset Strong communication and coordination skills Attention to detail and performance-focused approach Ability to manage multiple campaigns simultaneously Key Skills SEO • Digital Marketing • Google AdWords • Facebook Ads • Social Media Marketing • Online Marketing • Campaign Management • Lead Generation • Performance Analytics

Role and Responsibilities

• Key Responsibilities Plan, execute, and optimize SEO strategies to improve organic search rankings Conduct keyword research, on-page optimization, and website audits Manage and optimize digital advertising campaigns (Google Ads, Facebook Ads) Handle social media marketing activities to enhance brand visibility and engagement Monitor campaign performance and prepare performance reports Track website traffic, user behavior, and conversion metrics Optimize campaigns based on analytics and ROI insights Collaborate with content and design teams for campaign creatives Stay updated with the latest digital marketing trends and SEO best practices