Description

About Pragmatic Solutions Pragmatic Solutions is a technology services company specializing in IT consulting, software development, and digital transformation solutions. The organization delivers customized enterprise applications, cloud services, and data-driven solutions to help businesses scale efficiently and optimize operations through modern technologies. Job Summary Pragmatic Solutions is looking for a Digital Marketing & SEO Executive to support and execute multi-channel digital marketing initiatives. The role focuses on improving online visibility, organic search performance, lead generation, and campaign effectiveness through SEO, SEM, social media, email marketing, and content strategies. Key Responsibilities Plan, execute, and manage digital marketing campaigns across SEO, SEM, social media, email, and content marketing channels Conduct keyword research, competitor analysis, and SEO audits to improve website rankings Perform on-page, off-page, and technical SEO optimization Monitor and analyze campaign performance using Google Analytics and Google Search Console Track KPIs such as traffic, rankings, engagement, conversions, and ROI Collaborate with content, design, and development teams to create SEO-friendly content and landing pages Optimize digital assets to align with business goals and branding guidelines Stay updated with the latest SEO trends, search engine algorithm updates, and digital marketing best practices Required Qualifications Education Any Graduate / Any Postgraduate Experience 0 to 1 year of experience in Digital Marketing or SEO (Freshers with hands-on knowledge can apply) Required Skills Strong understanding of SEO (On-page, Off-page & Technical) Knowledge of Digital Marketing concepts and strategies Experience with Google Analytics and Search Console Familiarity with SEM and online advertising basics Understanding of content marketing and social media marketing Preferred Skills Experience with keyword research tools (SEMrush, Ahrefs, etc.) Basic knowledge of HTML, website structure, and CMS platforms Ability to interpret data and provide actionable insights Soft Skills Analytical and problem-solving mindset Strong communication and collaboration skills Ability to manage multiple tasks and deadlines Result-oriented and eager to learn Key Skills Digital Marketing • SEO • SEM • Google Analytics • Search Console • Content Marketing • Social Media Marketing • Keyword Research • Online Marketing • Campaign Management

Role and Responsibilities

• Key Responsibilities Plan, execute, and manage digital marketing campaigns across SEO, SEM, social media, email, and content marketing channels Conduct keyword research, competitor analysis, and SEO audits to improve website rankings Perform on-page, off-page, and technical SEO optimization Monitor and analyze campaign performance using Google Analytics and Google Search Console Track KPIs such as traffic, rankings, engagement, conversions, and ROI Collaborate with content, design, and development teams to create SEO-friendly content and landing pages Optimize digital assets to align with business goals and branding guidelines Stay updated with the latest SEO trends, search engine algorithm updates, and digital marketing best practices