Description

About R&D Instrument Services R&D Instrument Services specializes in delivering precision calibration services that ensure accuracy and reliability of critical equipment. With a strong commitment to quality and innovation, the company supports clients across industries by maintaining high standards in calibration and compliance. Job Summary R&D Instrument Services is seeking a results-driven Digital Marketing Executive to plan, execute, and optimize digital marketing initiatives across multiple online platforms. The role focuses on enhancing brand visibility, driving qualified leads, and supporting business growth through data-driven digital strategies. Key Responsibilities Develop and execute integrated digital marketing campaigns across SEO, SEM, social media, email, content, and paid advertising Manage and grow the company’s presence on Google, LinkedIn, Instagram, Facebook, and YouTube Perform keyword research, on-page/off-page SEO, and website optimization to improve search rankings Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads Create, manage, and publish engaging digital content including blogs, creatives, videos, and landing pages Track, analyze, and report campaign performance using Google Analytics, Search Console, and other analytics tools Collaborate with design, content, and sales teams to align marketing strategies with business objectives Stay updated with the latest digital marketing trends, tools, and industry best practices Required Qualifications Education Any Graduate (Marketing, Business, or related fields preferred) Experience 1–2 years of hands-on experience in Digital Marketing Required Skills Strong understanding of SEO, SEM, Social Media Marketing, and Content Marketing Hands-on experience with Google Ads, Facebook Ads Manager, and LinkedIn Ads Proficiency in Google Analytics, Search Console, and campaign reporting tools Experience managing websites using WordPress Knowledge of keyword research tools such as SEMrush Preferred Skills Basic knowledge of design and video editing tools (Canva, Photoshop, Premiere Pro) Experience with email marketing and automation tools Understanding of brand marketing and lead generation strategies Soft Skills Strong communication and creative thinking abilities Analytical mindset with attention to detail Ability to work independently and in a team environment Good time management and multitasking skills Key Skills Digital Marketing • SEO • SEM • Google Analytics • Google Ads • Content Marketing • Social Media Marketing • Email Marketing • WordPress • SEMrush • Keyword Research • Brand Marketing Benefits PF & ESI Performance Bonus Yearly Gifts Career Growth Opportunities

Role and Responsibilities

• Key Responsibilities Develop and execute integrated digital marketing campaigns across SEO, SEM, social media, email, content, and paid advertising Manage and grow the company’s presence on Google, LinkedIn, Instagram, Facebook, and YouTube Perform keyword research, on-page/off-page SEO, and website optimization to improve search rankings Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads Create, manage, and publish engaging digital content including blogs, creatives, videos, and landing pages Track, analyze, and report campaign performance using Google Analytics, Search Console, and other analytics tools Collaborate with design, content, and sales teams to align marketing strategies with business objectives Stay updated with the latest digital marketing trends, tools, and industry best practices