Description

About Yellafin Yellafin is a Bangalore-based digital strategy agency focused on delivering human-first, impact-driven marketing solutions. We partner with small and medium businesses across India and the Global South, helping them build meaningful digital presence through SEO, web design, and compelling storytelling. Job Overview Yellafin is seeking creative and marketing-minded Content Writing & Marketing Associates who can think beyond routine writing tasks. This role is ideal for freshers who want to build a strong foundation in content strategy, digital marketing, and agency operations. You will actively contribute to content creation, campaign execution, client strategy discussions, and internal process development. Key Responsibilities 1. Content Creation & Digital Storytelling Research, write, and edit short-form and long-form content across multiple niches including B2B, Technology, and Lifestyle Use AI tools for ideation and drafting, followed by human-led refinement for clarity, emotion, and brand tone Create engaging blogs, website copy, newsletters, and marketing content Identify and shortlist relevant blogs and digital platforms for guest posting and collaborations Upload, format, and schedule content on WordPress CMS while maintaining editorial consistency Apply SEO best practices, including long-tail keywords and topical authority Develop social media content with a strong India-first (Desi) storytelling approach, aligned with global standards 2. Marketing & Client Strategy Support Assist in planning and executing digital marketing campaigns across SEO, email, and social media Conduct competitor analysis and market research to identify trends and opportunities Adapt writing styles to suit different brand voices and client requirements 3. Agency Operations & Process Building Coordinate timelines and track deliverables across multiple client projects Support documentation, optimization, and improvement of internal workflows and processes Work closely with leadership to gain hands-on exposure to agency growth and operations Desired Candidate Profile Strong English writing and communication skills Creative thinker with a marketing-first mindset Curious, proactive, and eager to experiment with new tools and trends Ability to take ownership and work independently in a fast-paced startup environment Willingness to learn across content, marketing, strategy, and operations Key Skills Content Writing & Editing Creative & Web Content Writing Blog Writing & Proofreading Content Marketing SEO Basics Digital Research CMS (WordPress) Social Media Content What Yellafin Offers Accelerated learning curve with hands-on exposure to the full digital marketing stack Direct access to leadership and decision-makers Startup culture that values outcomes over routine work Opportunity to grow into a strategic marketing role, not just a content writer Vibrant, youthful office environment in central Bengaluru

Role and Responsibilities

• Key Responsibilities 1. Content Creation & Digital Storytelling Research, write, and edit short-form and long-form content across multiple niches including B2B, Technology, and Lifestyle Use AI tools for ideation and drafting, followed by human-led refinement for clarity, emotion, and brand tone Create engaging blogs, website copy, newsletters, and marketing content Identify and shortlist relevant blogs and digital platforms for guest posting and collaborations Upload, format, and schedule content on WordPress CMS while maintaining editorial consistency Apply SEO best practices, including long-tail keywords and topical authority Develop social media content with a strong India-first (Desi) storytelling approach, aligned with global standards 2. Marketing & Client Strategy Support Assist in planning and executing digital marketing campaigns across SEO, email, and social media Conduct competitor analysis and market research to identify trends and opportunities Adapt writing styles to suit different brand voices and client requirements 3. Agency Operations & Process Building Coordinate timelines and track deliverables across multiple client projects Support documentation, optimization, and improvement of internal workflows and processes Work closely with leadership to gain hands-on exposure to agency growth and operations