Description

About Veralto Veralto’s mission is to advance water treatment solutions globally, ensuring access to clean and safe water for all. Through innovative physical water treatment technologies, Veralto serves municipal, industrial, and residential customers worldwide. About the Role Veralto is seeking a Digital Marketing Intern – SEO & Content (AI Focus) who is eager to learn and contribute to organic growth initiatives. This role is ideal for individuals beginning their careers in SEO and digital marketing and who are curious about how AI-powered search and generative engines are transforming discoverability. You will work on SEO fundamentals while gaining exposure to Generative Engine Optimization (GEO), learning how brands appear in AI-driven platforms such as ChatGPT, Google AI Overviews, Gemini, and other generative search tools. The role offers hands-on learning with real data under the guidance of experienced marketers. Key Responsibilities 1. SEO Support Assist with keyword research, analysis, and performance tracking using tools such as Ahrefs and Google Search Console Support optimization of blogs, product pages, and landing pages based on search intent and SEO best practices Help improve meta titles, meta descriptions, internal linking, and on-page SEO elements Monitor SEO metrics including impressions, clicks, CTR, and rankings using GA4 and Google Search Console Maintain keyword databases, remove duplicates, and classify keywords by intent (TOFU / MOFU / BOFU) 2. GEO & LLM Optimization (Learning-Focused) Track brand visibility across AI-driven search platforms including ChatGPT and other generative tools Assist in optimizing content for AI-generated answers, snippets, FAQs, and structured content formats Analyze prompts where the brand currently appears or should appear in AI-generated responses Observe and track competitor visibility in AI-powered search results 3. Reporting & Support Assist in preparing weekly and monthly SEO & GEO performance reports Support competitive research, backlink monitoring, and industry listings Maintain SEO documentation, trackers, shared sheets, and process notes Eligibility & Candidate Profile Strong interest in SEO, digital marketing, and AI-powered search Basic understanding of SEO concepts through coursework, certifications, or self-learning Familiarity with Google Search Console, GA4, or Ahrefs (hands-on or academic exposure acceptable) Awareness of ChatGPT and generative AI search tools Comfortable working with Google Sheets or Excel Curious, analytical mindset with good communication skills Who Can Apply Students, recent graduates, or early-career professionals seeking a career in SEO or digital marketing Self-learners who have completed SEO courses, certifications, or personal projects Candidates available for a 6–12 month internship commitment Tools You Will Work With Google Search Console | GA4 | Ahrefs | Google Sheets | ChatGPT & AI Tools | Asana What You Will Learn Practical, hands-on skills for careers in SEO, Growth Marketing, and Digital Marketing How AI-driven search and Generative Engine Optimization (GEO) work How brands appear and rank in tools like ChatGPT and AI Overviews Experience with industry-standard marketing tools using real business data Understanding how organic search contributes to lead generation, visibility, and product growth Exposure to working in a cross-functional SaaS marketing team

Role and Responsibilities

• Key Responsibilities 1. SEO Support Assist with keyword research, analysis, and performance tracking using tools such as Ahrefs and Google Search Console Support optimization of blogs, product pages, and landing pages based on search intent and SEO best practices Help improve meta titles, meta descriptions, internal linking, and on-page SEO elements Monitor SEO metrics including impressions, clicks, CTR, and rankings using GA4 and Google Search Console Maintain keyword databases, remove duplicates, and classify keywords by intent (TOFU / MOFU / BOFU)