Description

Job Overview Swiggy, in collaboration with Servd (formerly Mumbai Foodie), is looking for a creative and culturally aware Content Executive to bring Bengaluru’s vibrant food and lifestyle scene to life through engaging digital content. This role is ideal for someone passionate about storytelling, social media, and on-ground food experiences. Key Responsibilities Track and explore Bengaluru’s food, lifestyle, culture, and entertainment scene Create engaging written content aligned with Servd’s brand voice and audience Write scripts for Instagram Reels and social media content Attend restaurant launches, tastings, food events, and community experiences Collaborate with internal teams to plan and execute content strategies Research trends to ensure timely, relevant, and engaging posts Edit and proofread content to maintain accuracy, tone, and quality Monitor content performance and share insights for optimization Assist in managing and maintaining the content calendar Required Skills & Qualifications Proven experience in content writing, preferably in lifestyle, food, or hospitality Strong writing, editing, and proofreading skills Comfortable appearing on camera or prior experience as an anchor/host is a plus Passion for food, restaurants, and city culture Familiarity with Instagram and social media content formats Basic understanding of SEO principles and keyword research Ability to work in a fast-paced, creative environment Key Skills Content Writing, Script Writing, Creative Writing, Content Editing, Social Media Content, Lifestyle Content, SEO Basics, Research & Trend Analysis About Swiggy & Servd Founded in 2014, Swiggy is India’s leading on-demand convenience platform, serving millions of consumers across 500+ cities. Servd, a Swiggy company, is a leading food and lifestyle media house known for city-focused content, restaurant reviews, chef interviews, collaborations, and community-driven food experiences across major Indian cities.

Role and Responsibilities

• Key Responsibilities Track and explore Bengaluru’s food, lifestyle, culture, and entertainment scene Create engaging written content aligned with Servd’s brand voice and audience Write scripts for Instagram Reels and social media content Attend restaurant launches, tastings, food events, and community experiences Collaborate with internal teams to plan and execute content strategies Research trends to ensure timely, relevant, and engaging posts Edit and proofread content to maintain accuracy, tone, and quality Monitor content performance and share insights for optimization Assist in managing and maintaining the content calendar