Description

About Tudip Technologies Tudip Technologies is a value-driven software services company delivering business-centric, scalable, and innovative web and digital solutions. With a strong focus on strategy, technology, and measurable outcomes, Tudip partners with clients to deliver practical solutions that drive real business value. Job Overview Tudip Technologies is seeking a Digital Marketing Executive who is passionate about marketing and technology and has strong exposure to performance-based digital marketing. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to drive brand visibility, lead generation, and business growth. Key Responsibilities Develop and execute digital marketing strategies across SEO, SEM, social media, email marketing, and paid advertising Manage and grow social media presence across platforms such as LinkedIn, Facebook, Instagram, and Twitter Implement and optimize on-page and off-page SEO to improve search rankings and organic traffic Plan, manage, and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads) to maximize ROI Track and analyze campaign performance using tools such as Google Analytics, SEMrush, and other marketing analytics platforms Conduct keyword research and competitor analysis to identify growth opportunities Collaborate with content teams to create SEO-friendly blogs, articles, and marketing content Support email marketing campaigns including segmentation, execution, and performance reporting Stay updated with the latest digital marketing trends, tools, and technologies Required Skills & Qualifications Graduation in any discipline; MBA (Marketing) is a strong advantage 1+ years of hands-on experience in digital marketing, preferably in the IT Services sector Strong understanding of digital marketing channels and performance marketing concepts Hands-on experience with SEO, SEM, Google Analytics, CRM tools, and online marketing best practices Proven experience in social media marketing and digital media campaigns Excellent analytical, multitasking, and organizational skills Strong interpersonal, communication, and time-management abilities Positive, detail-oriented, and customer-focused attitude Why Join Tudip Technologies? Opportunity to work with a value-driven and innovation-focused IT services organization Exposure to performance-driven digital marketing campaigns Collaborative and growth-oriented work culture Long-term career development and learning opportunities

Role and Responsibilities

• Key Responsibilities Develop and execute digital marketing strategies across SEO, SEM, social media, email marketing, and paid advertising Manage and grow social media presence across platforms such as LinkedIn, Facebook, Instagram, and Twitter Implement and optimize on-page and off-page SEO to improve search rankings and organic traffic Plan, manage, and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads) to maximize ROI Track and analyze campaign performance using tools such as Google Analytics, SEMrush, and other marketing analytics platforms Conduct keyword research and competitor analysis to identify growth opportunities Collaborate with content teams to create SEO-friendly blogs, articles, and marketing content Support email marketing campaigns including segmentation, execution, and performance reporting Stay updated with the latest digital marketing trends, tools, and technologies