Description

Job Description Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels Write content for marketing and website Collaborate with designers to improve user experience Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics) Acquire insight in online marketing trends and keep strategies up-to-date

Role and Responsibilities

• Required Candidate profile Skills and experience in creative content writing (Important) Fair understanding of digital marketing concepts and best practices Working knowledge of Internet and SAAS tools like Google Sheets, Google Slides, etc Exposure to SEO concepts Exposure to web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc. Analytical mindset and critical thinking Excellent communication and interpersonal skills