Description

Responsible for generating leads and orders for the company's products This is an individual contributor role. Launching and optimizing PPC campaigns Monitoring budgets and overseeing search platform accounts Tracking KPIs and producing useful reports for management and clients Manage, review, and perform daily account responsibilities associated with Google Ads Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics. Manage Display network placement lists on Google Ads. Experience in a tools like Google Ads and MCC | Google Display & Video 360 | Ad Networks| Facebook Business Manager Marketing Native Ads (Taboola | Outbrain | Columbia) | LinkedIn Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and display network. Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives. Provide oversight, manage, and able to generate monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Keep pace with search engine and PPC industry trends and developments. Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance.

Role and Responsibilities

• 0- 3 years experience in Search Engine Marketing (SEM) and Paid Search (PPC). Proficiency in MS Excel, PowerPoint, and Word. Experience with website analysis using a variety of analytics tools including Google Analytics. Experience working with popular PPC ad platforms (Google Ads). Proficiency in managing moderate to large scale PPC accounts for consumer products Analytical thinking ability. Experience in tool like Google Ads and MCC | Google Display Video 360 |Facebook Business |Ad Networks| Manager Marketing Native Ads (Taboola | Outbrain | Columbia) | LinkedIn. Freshers can also apply with good knowledge of Digital Marketing. Excellent Comm Skill