Description

1) Managing digital marketing initiatives and integrated marketing plans related to business growth using paid and organic channels like SEM/SEO, Facebook, Display and Remarketing 2) Creating and implement aggressive SEO strategy (Technical Seo, on-page and off-page) based on in-depth research and analysis, Keyword analysis & research via (MOZ,SEM RUSH) 3) Ads mapping and monitoring- Chalking out the plan for ads campaigns, tracking ads performance, and follow up with the agency regarding meeting the targets as well as optimising the campaign based on the desired results. 4) Measures and reports performance of all digital marketing campaigns (Google display, Facebook and assesses against goals (ROI and KPIs). 5) Offline/On-Ground Marketing - Develop brand recall for existing and new users with new on- ground marketing collaterals and offline media. 6) Communities outreach: Nurturing new and old relationships with collaborative partners with respect to Marketing and client deliverables. 7) Negotiating and liaising with third-party marketing agencies. Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment 8) Event Planning & Marketing- Help in building brand presence before, during, and after the event as well as help to generate leads, pipeline value, new opportunities, retention, and engagement 9) Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance. 10) Email Marketing- use email marketing concepts and metrics to measure and optimize our email campaigns, improve open rates, deliverability, click rates, and conversion rates, and to achieve specific business goals 11) Vendor Management- Handling all agencies, partners, vendors, and associations to create a positive external and internal image associated with brand recognition Technical and soft skills • SEO, Link building & Email Marketing • Google Analytics and website traffic analysis • Google AdWords and webmaster tool • Lead generation via various sources Roles and Responsibilities

Role and Responsibilities

• 1) Managing digital marketing initiatives and integrated marketing plans related to business growth using paid and organic channels like SEM/SEO, Facebook, Display and Remarketing 2) Creating and implement aggressive SEO strategy (Technical Seo, on-page and off-page) based on in-depth research and analysis, Keyword analysis & research via (MOZ,SEM RUSH) 3) Ads mapping and monitoring- Chalking out the plan for ads campaigns, tracking ads performance, and follow up with the agency regarding meeting the targets as well as optimising the campaign based on the desired results. 4) Measures and reports performance of all digital marketing campaigns (Google display, Facebook and assesses against goals (ROI and KPIs). 5) Offline/On-Ground Marketing - Develop brand recall for existing and new users with new on- ground marketing collaterals and offline media. 6) Communities outreach: Nurturing new and old relationships with collaborative partners with respect to Marketing and client deliverables. 7) Negotiating and liaising with third-party marketing agencies. Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment 8) Event Planning & Marketing- Help in building brand presence before, during, and after the event as well as help to generate leads, pipeline value, new opportunities, retention, and engagement 9) Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance. 10) Email Marketing- use email marketing concepts and metrics to measure and optimize our email campaigns, improve open rates, deliverability, click rates, and conversion rates, and to achieve specific business goals 11) Vendor Management- Handling all agencies, partners, vendors, and associations to create a positive external and internal image associated with brand recognition Technical and soft skills • SEO, Link building & Email Marketing • Google Analytics and website traffic analysis • Google AdWords and webmaster tool • Lead generation via various sources Roles and Responsibilities