Description

Key Functional Areas of Responsibility Perform daily account management and of pay per click accounts on Google AdWords, Bing and other search platforms for a variety of clients. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. Manage and maintain updates for large keyword lists. Provide creative copy suggestions and graphical ad templates. Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals. Monitor and evaluate search results and search performance across the major search channels. Professional Competencies Passion for Digital marketing. Command over written and verbal english Excellent analytical, organizational, project management and time management skills. Professional Skills & Qualifications Experience in Search Engine Marketing (SEM) and Paid Search (PPC). Proficiency in MS Excel Experience working with popular PPC ad platforms (AdWords/Bing). AdWords / Bing certification a plus.

Role and Responsibilities

• Key Functional Areas of Responsibility Perform daily account management and of pay per click accounts on Google AdWords, Bing and other search platforms for a variety of clients. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. Manage and maintain updates for large keyword lists. Provide creative copy suggestions and graphical ad templates. Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals. Monitor and evaluate search results and search performance across the major search channels. Professional Competencies Passion for Digital marketing. Command over written and verbal english Excellent analytical, organizational, project management and time management skills. Professional Skills & Qualifications Experience in Search Engine Marketing (SEM) and Paid Search (PPC). Proficiency in MS Excel Experience working with popular PPC ad platforms (AdWords/Bing). AdWords / Bing certification a plus.