Description

Set campaign strategy (viz. selection of platforms such as FB, Twitter, LinkedIn, Instagram) Set objective (E.g. Likes, Reach, Engagement, Leads and Sales) Plan media spending strategy Plan Media Mix Plan Content Strategy Conduct measurement and analysis of campaigns Create relevant content to reach the companys ideal customers. Create, and manage all published content (images, video and written) in coordination with content writer and graphic designer. Monitor, listen and respond to users in a Social way while cultivating leads and sales. Develop and expand community and outreach efforts. Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog). Design, create and manage promotions and Social ad campaigns. Compile report for management showing results (ROI). Monitor trends in Social Media tools, applications, channels, design and strategy. Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns. Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Other digital marketing activities like Search engine optimization, Search engine marketing etc.

Role and Responsibilities

• Set campaign strategy (viz. selection of platforms such as FB, Twitter, LinkedIn, Instagram) Set objective (E.g. Likes, Reach, Engagement, Leads and Sales) Plan media spending strategy Plan Media Mix Plan Content Strategy Conduct measurement and analysis of campaigns Create relevant content to reach the companys ideal customers. Create, and manage all published content (images, video and written) in coordination with content writer and graphic designer. Monitor, listen and respond to users in a Social way while cultivating leads and sales. Develop and expand community and outreach efforts. Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog). Design, create and manage promotions and Social ad campaigns. Compile report for management showing results (ROI). Monitor trends in Social Media tools, applications, channels, design and strategy. Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns. Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Other digital marketing activities like Search engine optimization, Search engine marketing etc.