Description
Roles and Responsibilities
Develop optimization strategies that increase the company's search engine result rankings.
Research SEO keywords to use throughout the company's website and marketing materials.
Set measurable goals that demonstrate improvement in marketing efforts.
Monitor daily performance metrics to understand SEO strategy performance.
Collaborate with the marketing department to manage SEO strategy.
Ensure End to End Mapping of Customer Journey in Google Analytics.
Write compelling and high-quality website content, Meta Tags for website and Landing Pages.
Manage SEO Strategy execution in accordance with the SEO KPIs.
Devise SEO content strategies & link building campaigns to achieve higher rankings in Search Engines.
Monitor and resolve customer tracking through various Interfaces - GA, GTM etc.
Use Google Tools such as webmaster & analytics to evaluate current progress/issues.
Communication to team and management on project development, timelines, and results.
Coordinate with technical Department to get the Technical Issues resolved.
Update content and website links for maximum optimization and search engine rankings.