Description
Position - Salesforce Marketing Cloud
Location - Bangalore
Job Description:
Responsibilities:
- Design and implement Salesforce Marketing Cloud solutions, including Email Studio, Journey Builder, Interaction Studio, Einstein, Automation studio etc.
- Collaborate with cross-functional teams to assess business requirements and translate them into technical specifications
- Provide expert advice on best practices for email marketing, mobile marketing, and customer journey design
- Develop data strategies, data models, and integration solutions for marketing automation
- Monitor campaign performance and provide recommendations for optimization
- Troubleshoot and resolve technical issues related to Salesforce Marketing Cloud implementations
- Stay up to date with the latest Salesforce Marketing Cloud features and trends
Technical Skills Needed:
- Strong experience in Salesforce Marketing Cloud, including Email Studio, Mobile Studio, Journey Builder, and Automation Studio
- Knowledge of AMP script, SSJS, SQL, and Salesforce Marketing Cloud APIs
- Familiarity with Salesforce CRM and integration best practices
- Understanding of HTML, CSS, and email design principles
- Proficiency in marketing automation strategy, database marketing, and data management
- Salesforce Marketing Cloud Consultant certification is preferred