Description

A creative copywriter writes headlines, taglines, advertisements, sales pages, and any other marketing materials that further the commercial initiatives of a brand. Creative copywriters work with brand developers, marketing departments, advertising agencies, PR firms, and other entities that create public-facing content. Creative copywriters study the brands guidelines, objectives, sentiment analysis, demographic information, and current strategies to create magnetized messaging that helps create awareness, generate revenue, and shape a brand’s legacy.

Role and Responsibilities

• A creative copywriter writes headlines, taglines, advertisements, sales pages, and any other marketing materials that further the commercial initiatives of a brand. Creative copywriters work with brand developers, marketing departments, advertising agencies, PR firms, and other entities that create public-facing content. Creative copywriters study the brands guidelines, objectives, sentiment analysis, demographic information, and current strategies to create magnetized messaging that helps create awareness, generate revenue, and shape a brand’s legacy.