Description

Job Summary: As a Digital Marketing Executive, you will play a crucial role in the planning, execution, and optimization of our digital marketing efforts. You will be responsible for developing and implementing creative strategies to promote our brand, products/services, and engage our online community. The ideal candidate should have a strong understanding of digital marketing channels, possess excellent communication skills, and have a keen eye for analyzing data to make informed decisions. Responsibilities: Digital Marketing Strategy: 1. Identify new opportunities and digital trends to enhance the effectiveness of marketing campaigns. 2. Content Creation and Management: 3. Create compelling and engaging content for various digital platforms, including websites, blogs, social media, and email marketing. 4. Manage content calendars, ensuring a consistent and relevant online presence. 5. Social Media Marketing:Develop and execute social media campaigns across platforms like Facebook, Twitter, Instagram, LinkedIn, etc. 6. Engage with the online community, respond to comments, and address customer inquiries. 7. Search Engine Marketing (SEM) and Search Engine Optimization (SEO): 8. Manage PPC advertising campaigns on platforms like Google Ads and Bing Ads to drive traffic and conversions. 9. Optimize website content and structure to improve search engine rankings. 10. Email Marketing:Plan and execute email marketing campaigns, including newsletters, promotional offers, and customer engagement initiatives. 11. Monitor email campaign performance and implement A/B testing to optimize results. 12. Analytics and Reporting: Monitor key performance metrics across all digital marketing channels and prepare regular reports for management review. 13. Utilize data-driven insights to make informed decisions and improve campaign performance. 14. Implement strategies to maintain and enhance the company's online reputation.

Role and Responsibilities

• Job Summary: As a Digital Marketing Executive, you will play a crucial role in the planning, execution, and optimization of our digital marketing efforts. You will be responsible for developing and implementing creative strategies to promote our brand, products/services, and engage our online community. The ideal candidate should have a strong understanding of digital marketing channels, possess excellent communication skills, and have a keen eye for analyzing data to make informed decisions. Responsibilities: Digital Marketing Strategy: 1. Identify new opportunities and digital trends to enhance the effectiveness of marketing campaigns. 2. Content Creation and Management: 3. Create compelling and engaging content for various digital platforms, including websites, blogs, social media, and email marketing. 4. Manage content calendars, ensuring a consistent and relevant online presence. 5. Social Media Marketing:Develop and execute social media campaigns across platforms like Facebook, Twitter, Instagram, LinkedIn, etc. 6. Engage with the online community, respond to comments, and address customer inquiries. 7. Search Engine Marketing (SEM) and Search Engine Optimization (SEO): 8. Manage PPC advertising campaigns on platforms like Google Ads and Bing Ads to drive traffic and conversions. 9. Optimize website content and structure to improve search engine rankings. 10. Email Marketing:Plan and execute email marketing campaigns, including newsletters, promotional offers, and customer engagement initiatives. 11. Monitor email campaign performance and implement A/B testing to optimize results. 12. Analytics and Reporting: Monitor key performance metrics across all digital marketing channels and prepare regular reports for management review. 13. Utilize data-driven insights to make informed decisions and improve campaign performance. 14. Implement strategies to maintain and enhance the company's online reputation.