Description
Responsible For:
Building the go-to-market strategy and business case to bring new product(s) or service(s) to market for existing BUs.
In-line with Falcons vision & growth plans, support the development and execution of the Market Diversification Plan, which includes the following:
Identify new industries / products / markets for Business Diversification, preferably in the domain of Industry 4.0.
Build market maps, conduct gap analysis, understand competitive landscape, determine investment requirement, and assess the financial & commercial feasibility of manufacturing in RAK.
Carry out Secondary & Primary Research to gather information and data, and connect with Industry experts to validate the same.
Develop a strategic market approach and build a detailed Business Plan, including Financial Projections and RoI calculations.
Support cross-functional strategic projects: market analyses, peer reviews, assessment of business opportunity potential, business strategic reviews, etc.
Identify companies globally, which are into niche products (preferably Industry 4.0 & Healthcare), and assess if/how we can partner with them.
Identify opportunities for inorganic growth, both for existing BUs and for new business diversification:
Identify and attend industry events/conferences/seminars, network with PE/VC funds and connect with growth stage start-ups to identify inorganic growth opportunities.
Conduct research and due diligence into strategic and tactical opportunities, and build a detailed Business Case & Plan for selected opportunities.
Work on Strategic Projects with other companies affiliated with the Group Position.