Description
Roles and Responsibilities
Assist the team in the development of the overall digital marketing strategy
Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
Plan and oversee brands social media activity (Twitter Facebook and others)
Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
Manage social media marketing campaigns
Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
Manage SEO campaigns
Prepare online newsletters and organize their distribution through a multiplicity of applicable digital channels
Update website providing insightful creative ideas for content marketing
Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics Web Trends etc.)
Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
Required Candidate profile
Skill and Qualifications:
Proven experience as Digital Marketing Executive or similar role
Outstanding knowledge and understanding of digital marketing concepts and best practices
Experience with B2B and B2C social media Google AdWords; email campaigns; SEO/SEM
Skills and experience in creative content writing
Excellent skills in the following areas: Creative content writing, Communication, Interpersonal skills, Analytics
Experienced Digital Marketer, Worked with B2C social media, Google AdWords, email campaigns, SEO/SEM, Knowledge of ad serving tools (DART, Atlas) & web analytics tools (Google Analytics, Net Insight)Role & responsibilities