Description
Creative Visionary:
Demonstrate a profound understanding of B2B complexities.
Conceptualize and craft highly compelling, buyer-centric content.
Inspiring Leader:
Motivate and inspire team members to continually enhance their writing abilities.
Collaborate energetically with B2B stakeholders.
Elevate B2B Writing Craft:
Constantly strive to raise the bar for B2B writing within the organization.
Implement advanced content strategies, including content mapping and messaging maps/strategy.
Content Expertise:
Leverage 5+ years of professional writing experience, with a minimum of 3 years in B2B marketing writing.
Produce content across industries such as IT services and the niche hiring industry.
Previous experience in a professional services firm or agency.
Coaching and Leadership:
Coach and mentor team members to enhance their content creation skills.
Successfully drive strategic change within the team.
Communication Skills:
Exhibit strong presentation, communication, writing, editing, crafting creative strategies and research skills.
Effectively communicate insights and pitch ideas to line managers..
Inbound Marketing Proficiency:
Demonstrate a professional understanding of inbound marketing principles and implementing them while creating strategy and in writing conceptual copies.
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Initiative and Adaptability:
Be a self-starter, a collaborator, and a confident, skilled strategist with your timely contribution.
Pay meticulous attention to detail, ensuring consistency in style and tone across content.
Project Management:
Manage multiple projects concurrently, delivering them efficiently and effectively.
Problem Solving and Tech Enthusiasm:
Possess quick-thinking and analytical abilities.
Show a keen interest in staying updated with the latest technologies.
Self-Motivation:
Exhibit self-motivation and take initiative to identify opportunities and drive them forward swiftly.
Qualifications:
Bachelors degree in a relevant field.
Proven track record of success in B2B content writing and strategy.
Proficiency in content mapping and messaging maps/strategy.
Ability to lead and inspire a team.
Strong communication and presentation skills.
Eagerness to learn and a receptive attitude towards feedback.