Description
Role & responsibilities
Develop and implement comprehensive digital marketing strategies to achieve business objectives.
Stay updated with industry trends and emerging digital marketing technologies to ensure the organization's competitiveness.
Plan, execute, and optimize end-to-end digital campaigns across channels such as SEO, SEM, email, social media, content marketing, and display advertising.
Monitor campaign performance and analyze key metrics to identify opportunities for improvement.
Collaborate with the content team to create engaging and compelling digital content that aligns with the overall marketing strategy.
Manage content distribution to various online platforms and ensure consistency in messaging.
Develop and implement social media strategies to increase brand awareness and drive engagement.
Monitor and analyze social media trends, user engagement, and competitor activities.
Optimize website content for search engines and manage paid advertising campaigns to increase online visibility.
Conduct keyword research and implement strategies to improve organic search rankings.
Utilize analytics tools to track, analyze, and report on key performance metrics.
Provide regular reports on the effectiveness of digital marketing efforts and make data-driven recommendations for improvement.
Manage digital marketing budgets effectively, ensuring a maximum return on investment.
Make data-driven decisions to allocate budgets based on the performance of various channels.
Collaborate with cross-functional teams, including sales, product, and design, to ensure alignment of digital marketing strategies with overall business goals.
Communicate effectively with internal stakeholders and external agencies to drive successful campaign execution.
Preferred candidate profile
Bachelor's degree in Marketing, Business, or a related field.
A Minimum of 0 to 3 years of Experience.
Proven experience as a Digital Marketing Executive or similar role.
Strong understanding of digital marketing channels and tools.
Proficiency in SEO, SEM, social media platforms, and email marketing.
Excellent analytical and project management skills.
Up-to-date with the latest trends and best practices in digital marketing.
Strong communication and interpersonal skills.