Description

Job description Role and Responsibilities: Marketing Strategy - you will collaborate with senior leadership to develop and execute an overall digital marketing strategy as it relates to paid marketing efforts, SEO, and other Brainstorm new and creative growth strategies. Paid Marketing - Create, plan, and execute search campaigns on Google, Facebook, LinkedIn, and others Create ads and landing pages that engage and encourage sales. Perform ongoing keyword research, discovery, management, and optimization Plan, execute and measure experiments and conversion tests. A/B test everything! Research and analyze competitor advertising links Daily, Weekly, and Monthly analyses of campaigns. You will develop, and review SEO strategies Provide actionable recommendations for the site structure, creative design, keyword and link development strategies, and content optimization. Optimize copy and landing pages for search engine marketing plan, execute and measure experiments and conversion tests. A/B test everything! Monitor keyword ranking performance to attract the target audience Develop and implement link-building strategy Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords. Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, etc. Keep pace with SEO, search engine, social media, and internet marketing industry trends and development. Other Identify cross channel-opportunities for remarketing campaigns Perform off-page tasks such as blogger outreach, direct customer outreach, directory & citation building, etc Experience with social media marketing Expert with Google Search Console, Google Analytics, Experience in optimizing landing pages and user funnels knowledge of ranking factors and search engine algorithms. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate Exceptional written & verbal communication skills. Ability to write clearly, accurately, and concisely for email campaigns, website content, and updates including blogs, press releases, and social media site content. Requirements: 1 - 4 years experience in Digital Marketing Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool Experience working with popular keyword tools and experience in Social Media Marketing. Excellent oral and written communication in English Work Location: Infopark, Koratty, Thrissur, Kerala Work Type and Time: Full Time, 1:00pm to 10:00pm Role-SEM / PPC Specialist Industry Type-IT Services & Consulting Functional Area-Marketing & Communication Employment Type-Full Time, Permanent Role Category-Digital Marketing

Role and Responsibilities

• Job description Role and Responsibilities: Marketing Strategy - you will collaborate with senior leadership to develop and execute an overall digital marketing strategy as it relates to paid marketing efforts, SEO, and other Brainstorm new and creative growth strategies. Paid Marketing - Create, plan, and execute search campaigns on Google, Facebook, LinkedIn, and others Create ads and landing pages that engage and encourage sales. Perform ongoing keyword research, discovery, management, and optimization Plan, execute and measure experiments and conversion tests. A/B test everything! Research and analyze competitor advertising links Daily, Weekly, and Monthly analyses of campaigns. You will develop, and review SEO strategies Provide actionable recommendations for the site structure, creative design, keyword and link development strategies, and content optimization. Optimize copy and landing pages for search engine marketing plan, execute and measure experiments and conversion tests. A/B test everything! Monitor keyword ranking performance to attract the target audience Develop and implement link-building strategy Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords. Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, etc. Keep pace with SEO, search engine, social media, and internet marketing industry trends and development. Other Identify cross channel-opportunities for remarketing campaigns Perform off-page tasks such as blogger outreach, direct customer outreach, directory & citation building, etc Experience with social media marketing Expert with Google Search Console, Google Analytics, Experience in optimizing landing pages and user funnels knowledge of ranking factors and search engine algorithms. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate Exceptional written & verbal communication skills. Ability to write clearly, accurately, and concisely for email campaigns, website content, and updates including blogs, press releases, and social media site content. Requirements: 1 - 4 years experience in Digital Marketing Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool Experience working with popular keyword tools and experience in Social Media Marketing. Excellent oral and written communication in English Work Location: Infopark, Koratty, Thrissur, Kerala Work Type and Time: Full Time, 1:00pm to 10:00pm Role-SEM / PPC Specialist Industry Type-IT Services & Consulting Functional Area-Marketing & Communication Employment Type-Full Time, Permanent Role Category-Digital Marketing