Description

As a Marketing Data Analyst, you will be a vital member of our team, responsible for leveraging data to gain valuable insights into financial markets and marketing performance Your role will encompass various tasks, including data preparation and analysis, report creation, project management, and technology implementation We are seeking an intellectually curious individual who puts people first and upholds unwavering integrity in all aspects of their work Qualifications Freshers with Minimum 70% in 10th, 12th & B.Tech and Excellent Communication Skills Eligible Branch- MTech, MCA, BCA & B.Tech in CS, IT. Proficient in the use of Excel and experience with analytics visualization tools such as Power BI or Tableau Experience analysing marketing generated data (website, email, social media, advertising, etc) and using the Google suite (GA4, Google Tag Manger, Big Query) Familiarity with SQL and javaScript A strong understanding of the role marketing plays in the sales process, with a focus on measuring and optimizing campaign performance through insightful analysis Strong problem-solving, analytical and critical thinking skills, attention to detail, and a commitment to delivering high-quality work Intellectual curiosity, strong communication skills, and the ability to work collaboratively with a team Able to communicate effectively with both technical and non-technical audiences Excellent project management skills with the ability to handle multiple projects simultaneously Knowledge of data modelling techniques like clustering is a plus Responsibilities Data Analysis: Conduct data analysis using tools like Excel and Power BI to analyse campaign performance Report Building: Create and maintain reports to allow internal clients to assess the success of their campaigns Quality Control: Ensure data accuracy and maintain high standards of data quality throughout the analytical processes Build and maintain workflows with tools like Alteryx to ensure data accuracy Data Collection: Monitor and enhance digital data collection through tag managers like Google Tag Manager, javaScript and campaign tagging Project Management and Improvement: Participate in projects related to marketing analytics, research process improvements, and recommend data-driven strategies to enhance business outcomes Delivering Insights: Prepare presentations and other effective communication materials, both written and verbal, to present findings and recommendations to stakeholders Collaboration: Work independently as well as collaboratively with cross-functional teams to achieve project goals and support daily business processes Core Values Strong interpersonal, oral, and written communication and collaboration skills with all levels of management Strong organizational skills including the ability to adapt to shifting priorities and meet frequent deadlines, Demonstrated proactive approach to problem-solving with strong judgment and decision-making capability Highly resourceful and collaborative team-player, with the ability to also be independently effective and exude initiative and a sense of urgency Exemplifies our customer-focused, action-oriented, results-driven culture Forward looking thinker, who actively seeks opportunities, has a desire for continuous learning, and proposes solutions Ability to act with discretion and maintain complete confidentiality Dedicated to the firm s values of non-negotiable integrity, valuing our people, exceeding client expectations, and embracing intellectual curiosity and rigor

Role and Responsibilities

• As a Marketing Data Analyst, you will be a vital member of our team, responsible for leveraging data to gain valuable insights into financial markets and marketing performance Your role will encompass various tasks, including data preparation and analysis, report creation, project management, and technology implementation We are seeking an intellectually curious individual who puts people first and upholds unwavering integrity in all aspects of their work Qualifications Freshers with Minimum 70% in 10th, 12th & B.Tech and Excellent Communication Skills Eligible Branch- MTech, MCA, BCA & B.Tech in CS, IT. Proficient in the use of Excel and experience with analytics visualization tools such as Power BI or Tableau Experience analysing marketing generated data (website, email, social media, advertising, etc) and using the Google suite (GA4, Google Tag Manger, Big Query) Familiarity with SQL and javaScript A strong understanding of the role marketing plays in the sales process, with a focus on measuring and optimizing campaign performance through insightful analysis Strong problem-solving, analytical and critical thinking skills, attention to detail, and a commitment to delivering high-quality work Intellectual curiosity, strong communication skills, and the ability to work collaboratively with a team Able to communicate effectively with both technical and non-technical audiences Excellent project management skills with the ability to handle multiple projects simultaneously Knowledge of data modelling techniques like clustering is a plus Responsibilities Data Analysis: Conduct data analysis using tools like Excel and Power BI to analyse campaign performance Report Building: Create and maintain reports to allow internal clients to assess the success of their campaigns Quality Control: Ensure data accuracy and maintain high standards of data quality throughout the analytical processes Build and maintain workflows with tools like Alteryx to ensure data accuracy Data Collection: Monitor and enhance digital data collection through tag managers like Google Tag Manager, javaScript and campaign tagging Project Management and Improvement: Participate in projects related to marketing analytics, research process improvements, and recommend data-driven strategies to enhance business outcomes Delivering Insights: Prepare presentations and other effective communication materials, both written and verbal, to present findings and recommendations to stakeholders Collaboration: Work independently as well as collaboratively with cross-functional teams to achieve project goals and support daily business processes Core Values Strong interpersonal, oral, and written communication and collaboration skills with all levels of management Strong organizational skills including the ability to adapt to shifting priorities and meet frequent deadlines, Demonstrated proactive approach to problem-solving with strong judgment and decision-making capability Highly resourceful and collaborative team-player, with the ability to also be independently effective and exude initiative and a sense of urgency Exemplifies our customer-focused, action-oriented, results-driven culture Forward looking thinker, who actively seeks opportunities, has a desire for continuous learning, and proposes solutions Ability to act with discretion and maintain complete confidentiality Dedicated to the firm s values of non-negotiable integrity, valuing our people, exceeding client expectations, and embracing intellectual curiosity and rigor