Description

About the internship : The purpose of this internship is to provide the intern with marketing experience in content writing, content development and SEO writing to help elevate brands tone and language. The intern will work closely with the brand team for effective content for marketing channels. Objectives: 1. Understand the Brand positioning and communication strategy of CaratLane in North America • Get a deep understanding of target audience for the brand followed by brand positioning and communication structure. • Develop and write content in alignment with brand tone and audience. 2. Understand the Fine Jewelry Category in North America market. • Gain a comprehensive understanding of Jewelry Trends and competition communication style in NA market! • Research and benchmark industry best practices for brand content writing • Work closely with the brand team for optimized content development for marketing channels 3. Well versed with digital language • Should understand content writing for social media, blog, and CRM channels. • Should be able to ideate and craft unique captions, taglines for copywriting purpose. 4. Collaborate with Cross-functional Teams: • Work collaboratively with teams which are important for content development from a consumer and brand perspective like performance and merchandising. III. Key Responsibilities: 1. Copy writing for social media channels: • Optimized copy writing for social media channel in accordance with brand tone and target audience behaviour. • Copywriting should be optimized with SEO keywords for effective brand discovery. The Brand manager will help with all SEO related requirement. 2. Copy writing for emails. • Content development and writing for email channels in line with brand tone and brand monthly plans. • Generate unique and relevant ideas and content after a comprehensive understanding of the marketing in North America 3. SEO Blogs: • Content development for SEO platforms like Quora website, FAQ, and Website blog • Content writing should be done using SEO keywords only and should be aligned with the brand tone and language. 4. Documentation: • Document all content, findings, and recommendations in a clear and organized manner. IV. Expected Outcomes: 1. Timeline • Achieve all tasks as per assigned timelines by the brand manager. 2. Improved social media engagement: • Come up with SEO optimized copy and content for social media channels leading to improved reach and engagement. 3. Improved Click through rate for emails • Well researched and relevant content for emails to improve the CTOR%

Role and Responsibilities

• About the internship : The purpose of this internship is to provide the intern with marketing experience in content writing, content development and SEO writing to help elevate brands tone and language. The intern will work closely with the brand team for effective content for marketing channels. Objectives: 1. Understand the Brand positioning and communication strategy of CaratLane in North America • Get a deep understanding of target audience for the brand followed by brand positioning and communication structure. • Develop and write content in alignment with brand tone and audience. 2. Understand the Fine Jewelry Category in North America market. • Gain a comprehensive understanding of Jewelry Trends and competition communication style in NA market! • Research and benchmark industry best practices for brand content writing • Work closely with the brand team for optimized content development for marketing channels 3. Well versed with digital language • Should understand content writing for social media, blog, and CRM channels. • Should be able to ideate and craft unique captions, taglines for copywriting purpose. 4. Collaborate with Cross-functional Teams: • Work collaboratively with teams which are important for content development from a consumer and brand perspective like performance and merchandising. III. Key Responsibilities: 1. Copy writing for social media channels: • Optimized copy writing for social media channel in accordance with brand tone and target audience behaviour. • Copywriting should be optimized with SEO keywords for effective brand discovery. The Brand manager will help with all SEO related requirement. 2. Copy writing for emails. • Content development and writing for email channels in line with brand tone and brand monthly plans. • Generate unique and relevant ideas and content after a comprehensive understanding of the marketing in North America 3. SEO Blogs: • Content development for SEO platforms like Quora website, FAQ, and Website blog • Content writing should be done using SEO keywords only and should be aligned with the brand tone and language. 4. Documentation: • Document all content, findings, and recommendations in a clear and organized manner. IV. Expected Outcomes: 1. Timeline • Achieve all tasks as per assigned timelines by the brand manager. 2. Improved social media engagement: • Come up with SEO optimized copy and content for social media channels leading to improved reach and engagement. 3. Improved Click through rate for emails • Well researched and relevant content for emails to improve the CTOR%