Description

Developing new and innovative SEM/SMM strategies for the organization. Planning and implementing digital marketing campaigns on various platforms such as Google, Yahoo, Bing, LinkedIn, Facebook and similar. Managing the paid search marketing campaigns, Social media marketing campaigns and other paid advertising campaigns. Ensuring the organizations goals and objectives are met. Analyzing data and insights to improve ROI. Performing detailed keyword research and customer trends. Monitoring clicks, redirects, and bounce rates. Generating heat maps to analyze consumer behavior on the website Suggesting improvement in the marketing campaign and make necessary changes if required. Optimizing the landing pages along with the Web Development Team. Preparing SEM/SMM reports on a monthly basis and presenting it. Staying up to date with the new advertising trends and PPC strategies.

Role and Responsibilities

• Developing new and innovative SEM/SMM strategies for the organization. Planning and implementing digital marketing campaigns on various platforms such as Google, Yahoo, Bing, LinkedIn, Facebook and similar. Managing the paid search marketing campaigns, Social media marketing campaigns and other paid advertising campaigns. Ensuring the organizations goals and objectives are met. Analyzing data and insights to improve ROI. Performing detailed keyword research and customer trends. Monitoring clicks, redirects, and bounce rates. Generating heat maps to analyze consumer behavior on the website Suggesting improvement in the marketing campaign and make necessary changes if required. Optimizing the landing pages along with the Web Development Team. Preparing SEM/SMM reports on a monthly basis and presenting it. Staying up to date with the new advertising trends and PPC strategies.