Description
Improve Syngenta s market share in the segment of protected ciltivation, connect with value chain and exploring opportunities for exotic vegetables.
To deliver business numbers for assigned portfolio.
To provide technical expertise to the gorwers, Develop strong relation with Key growers.
Provide market intelligence on this customer segment and also contribute in developing value chain and key account management strategies.
Accountabilities
Business accountabilities
Scan the market and identify potential customers suitable for business opportunities.
Build long term strategic relationship with key business partners by providing them customized guidance and technical services.
Consultative selling, value chain relationship management, connect with aggregators.
Coordinate field trials, Demos and handle new product introduction.
Prepare 3 years business plan
Coordinate for Govt Liaoning for variety registration and development.
Develop connections with input providers for protected cultivation and value chain.
Develop specialized distribution network including Distributors, Nursery, retailers etc.
Generate sustainable & profitable business for Syngenta portfolio.
Manage relationship with cross functional teams for support - finance, supply, HR, marketing agronomy etc.
Digital Initiatives: - Creating sales events and sales plan in SFDC, activity update in SFDC, Lead grower data capturing, Anantham promotion and downloads to farmers mobile.
Any other responsibilities as assigned by Senior Manager from time to time including Country/Division projects .
Adhering to compliances and HSE in respective geography.
Transition accountabilities
Understand the need and requirement of the key accounts for focussed effort.
Work with colleagues within the division and marketing function to develop effective governance and ways of working at the critical interfaces.
Support the development of a change plan taking into account employee engagement, team development and customer connection
Knowledge, experience & capabilities
Critical Knowledge
Min 2-3 years of work experience in handling protected cultivation / value chain players, exotic vegetables.
Sales Experience of dealing with sophisticated farmers / protected cultivation growers/ Nursery.
High level of technical knowledge on protected cultivation including Fertigation management, Pest management.
Key account management capabilities Critical experience
Proven leadership skills
Proven track record in being a good team player and team management skills
Strong ability to understand customer needs, structure and business drivers Critical technical, professional and personal capabilities
Sales and Marketing communications
Financial modelling know-how
Project Management techniques
Understands customer needs, market dynamics and competitive environment
Energetic personality and team orientation
Result orientation
Critical leadership capabilities
Sets ambitious strategic goals
Communicates with impact
Leads change and holds ambiguity
Builds a culture of innovation
Focuses on customers
Manages for performance
Develops people, organization and self
Collaborates across boundaries
Critical success factors
Techno-commercial knowledge
Communication skills
High level of service orientation
Solution providing and consultative selling
Sales team management and capability development
Education / Qualifications:
Graduate/Post Graduate in agriculture