Description
Role & responsibilities
Qualifications
Masters or bachelors degree in quantitative discipline (Statistics, Economics, Mathematics).
8+ years of total relevant experience as Data Analyst preferably supporting marketing function.
5+ years of advanced experience in Python SQL, and Pyspark
Fundamental knowledge of marketing channels (Email, Direct Mail, Display Ads, social media)
Foundational understanding of marketing analytics using machine learning techniques (Segmentation, A/B Testing, Predictive Modeling)
Working knowledge of Media Industry data is an advantage
Good experience in visual representation of data, presentation, and storytelling skills.
Excellent communication skills and able to build good working relationship with clients
Flexibility to work in a virtual environment with stakeholders in US time zones
Exhibit technical acumen and possess good learning mindset.