Description

Company: Ketto Online Ventures Role: Digital Marketing Sr. Executive/ Assistant Manager Location: Marol Naka, Andheri About the company: Ketto is Asia's largest tech enabled crowdfunding platform with a vision - Healthcare for all. We are a profit making organization with a valuation of more than 100 Million USD. With over 1,100 crores raised from more than 60 lakh donors we have positively impacted the lives of 2 lakh+ campaigners. Ketto has embarked on a high-growth journey, and we would like you to be part of our family, helping us to create large-scale impact on a daily basis by taking our product to the next level. Roles and Responsibility: - You will be responsible for end-to-end strategizing and execution of our Facebook Ads, Google Ads & Native Ads platform for CPA, ROI & ROAS - Collect, report and analyse data, identify trends and insights in order to achieve maximum ROI on campaigns - Set up, test and manage attribution and tracking for all activity  - Own end-to-end execution, measurement, reporting, and optimization of campaigns across Channels with goals to increase New users Acquisition, Scale GMV across the campaign and Deliver platform GMV & ROAS. - Analysing business performance and marketing channels on a daily, weekly, monthly, quarterly and yearly basis across all consumer touchpoints. - Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.) Be proactive, have a passion for improving business. Qualification: - Should have managed monthly budget of Rs.1 Crore - Working experience of working on New Acquisition and Remarketing campaigns - Working Proficiency in Excel, and be able to analyse data visualizations on data studio or Tableau. - 2 to 4 years of Experience in Digital Marketing. In-depth knowledge of Facebook Ads, Google Ads & App Campaigns. - Proven analytical and quantitative skills including a strong understanding of online marketing metrics. - Excellent communication, collaboration, and people management skills. Driven, self-motivated, organized, and excited about what we can achieve together. - Good knowledge of Appsflyer, Excel and Tableau

Role and Responsibilities

• Roles and Responsibility: - You will be responsible for end-to-end strategizing and execution of our Facebook Ads, Google Ads & Native Ads platform for CPA, ROI & ROAS - Collect, report and analyse data, identify trends and insights in order to achieve maximum ROI on campaigns - Set up, test and manage attribution and tracking for all activity  - Own end-to-end execution, measurement, reporting, and optimization of campaigns across Channels with goals to increase New users Acquisition, Scale GMV across the campaign and Deliver platform GMV & ROAS. - Analysing business performance and marketing channels on a daily, weekly, monthly, quarterly and yearly basis across all consumer touchpoints. - Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.) Be proactive, have a passion for improving business.