Description

What is in for you? As part of a growing e-commerce grocery company, you will lead all marketing initiatives for the brand from concept to implementation. The key challenge here is to understand different geographies where DMart Ready operates in and tune the marketing mix to suit each of the geographies. In collaboration with category and catalog teams, you will also manage the store front in order to educate customers about various categories, new launches and ongoing offers.

Role and Responsibilities

• 1. Lead market research activities in existing and new geographies. Visit new cities to understand customers mindset and her needs. 2. Design and execute offline as well as digital campaigns. Objective of the campaigns would be to spread awareness and educate customers about DMart Readys offering. Also team up with brands to jointly run marketing partnerships 3. Identify novel ways to reach out to new customers with DMart Readys offering. Be a guiding light for rest of the organization with respect to understanding the market. Obtain a sympathetic understanding of customer’s needs and provide constant insights to business towards fulfilling the same by suggesting new product lines. 4. Work with category and catalog to manage the store front and ensure that that our customers are adequately aware of the catalog depth and new launches KRAs and Tracking: 1. Increased awareness of the brand and its offerings 2. Increased traffic 3. Reduction in cost of acquisition for new customers 4. Increase in ‘Add to Carts per user’ across categories