Description

Key Responsibilities: Social Media Management: -Assist in creating and scheduling engaging content for various social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). -Monitor social media trends and help in crafting strategies to boost engagement and reach. -Respond to comments, messages, and queries on social media platforms. Search Engine Optimization (SEO): -Support the SEO team by conducting keyword research and competitor analysis. -Help in optimizing website content to improve search engine rankings. Assist in on-page and off-page SEO activities (meta tags, backlinks, etc.). Content Creation & Blogging: -Contribute to blog writing, article development, and content planning. -Assist in the creation of website copy, email campaigns, and other marketing materials. -Edit and proofread content for grammar, consistency, and accuracy. Email Marketing: -Assist in creating and sending email marketing campaigns. Manage email lists and segment audiences for targeted campaigns. Analyze email performance and help in improving open rates and click-through rates (CTR). Paid Advertising (PPC): -Assist in creating and managing paid ads on Google Ads, Facebook, and other platforms. -Monitor ad performance and help optimize ad campaigns to achieve better ROI. -Conduct keyword research and competitor analysis for PPC campaigns. Data Analysis & Reporting: -Track and report key performance indicators (KPIs) for various campaigns. Use tools like Google Analytics, SEMrush, or similar platforms to gather data. -Prepare basic reports on campaign performance and provide insights for optimization. Website Management: -Support in managing and updating the company website (content updates, images, etc.). --Ensure all digital content aligns with brand guidelines and objectives. Collaboration: -Work closely with cross-functional teams (design, development, sales) to ensure alignment on campaign goals. -Participate in brainstorming sessions and contribute ideas for new digital marketing strategies.

Role and Responsibilities

• Key Responsibilities: Social Media Management: -Assist in creating and scheduling engaging content for various social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). -Monitor social media trends and help in crafting strategies to boost engagement and reach. -Respond to comments, messages, and queries on social media platforms. Search Engine Optimization (SEO): -Support the SEO team by conducting keyword research and competitor analysis. -Help in optimizing website content to improve search engine rankings. Assist in on-page and off-page SEO activities (meta tags, backlinks, etc.). Content Creation & Blogging: -Contribute to blog writing, article development, and content planning. -Assist in the creation of website copy, email campaigns, and other marketing materials. -Edit and proofread content for grammar, consistency, and accuracy. Email Marketing: -Assist in creating and sending email marketing campaigns. Manage email lists and segment audiences for targeted campaigns. Analyze email performance and help in improving open rates and click-through rates (CTR). Paid Advertising (PPC): -Assist in creating and managing paid ads on Google Ads, Facebook, and other platforms. -Monitor ad performance and help optimize ad campaigns to achieve better ROI. -Conduct keyword research and competitor analysis for PPC campaigns. Data Analysis & Reporting: -Track and report key performance indicators (KPIs) for various campaigns. Use tools like Google Analytics, SEMrush, or similar platforms to gather data. -Prepare basic reports on campaign performance and provide insights for optimization. Website Management: -Support in managing and updating the company website (content updates, images, etc.). --Ensure all digital content aligns with brand guidelines and objectives. Collaboration: -Work closely with cross-functional teams (design, development, sales) to ensure alignment on campaign goals. -Participate in brainstorming sessions and contribute ideas for new digital marketing strategies.