Description

About Us: Sudha Solutions is a company dedicated to Strategy, Design, and Technology. We partner with businesses to build design-led products, create engaging communications, and develop futuristic technology solutions that enhance the overall customer experience. Our team consists of professionals who are passionate about addressing the communication needs of businesses, backed by a strong foundation in brand strategy and cutting-edge technology. We believe in delivering a Great Customer Experience—whether for our clients, their end-users, or our internal team members who make us the successful company we are today.. Position: Digital Marketing Specialist /Associate Location: Borivali West Experience Required: 2-5 years Employment Type: Full-Time Roles & Responsibilities: 1i. Search Engine Optimization (SEO): ○ Conduct comprehensive keyword research to align with business goals. ○ Optimize website content, meta tags, and URLs for improved organic rankings. ○ Monitor and analyze website performance using tools like Google Analytics, SEMrush, or Ahrefs. ○ Build quality backlinks through ethical link-building strategies. ○ Conduct technical SEO audits and implement necessary fixes. 2. Social Media Management: ○ Develop, curate, and publish engaging content across platforms such as Instagram, Facebook, LinkedIn, and Twitter. Create and execute social media strategies to increase brand awareness and engagement. ○ Monitor social media trends and competitor activity to identify growth opportunities. ○ Respond to customer inquiries and comments in a timely and professional manner. ○ Use analytics tools to measure and improve campaign performance. 3. Google & Social Media Paid Ads: ○ Plan, create, and manage pay-per-click (PPC) campaigns on Google Ads and social media platforms like Facebook, Instagram, and LinkedIn. ○ Conduct A/B testing to optimize ad performance and maximize ROI. ○ Analyze campaign performance metrics and generate detailed reports. ○ Collaborate with the design team to create visually appealing ad creatives. ○ Stay updated on the latest trends in digital advertising and ensure compliance with platform policies. Competitive salary and performance-based incentives. ● Opportunities for professional growth and learning. ● A collaborative and dynamic work environment. ● Flexible work hours and polices.

Role and Responsibilities

• . Search Engine Optimization (SEO): ○ Conduct comprehensive keyword research to align with business goals. ○ Optimize website content, meta tags, and URLs for improved organic rankings. ○ Monitor and analyze website performance using tools like Google Analytics, SEMrush, or Ahrefs. ○ Build quality backlinks through ethical link-building strategies. ○ Conduct technical SEO audits and implement necessary fixes. 2. Social Media Management: ○ Develop, curate, and publish engaging content across platforms such as Instagram, Facebook, LinkedIn, and Twitter. Create and execute social media strategies to increase brand awareness and engagement. ○ Monitor social media trends and competitor activity to identify growth opportunities. ○ Respond to customer inquiries and comments in a timely and professional manner. ○ Use analytics tools to measure and improve campaign performance. 3. Google & Social Media Paid Ads: ○ Plan, create, and manage pay-per-click (PPC) campaigns on Google Ads and social media platforms like Facebook, Instagram, and LinkedIn. ○ Conduct A/B testing to optimize ad performance and maximize ROI. ○ Analyze campaign performance metrics and generate detailed reports. ○ Collaborate with the design team to create visually appealing ad creatives. ○ Stay updated on the latest trends in digital advertising and ensure compliance with platform policies. Competitive salary and performance-based incentives. ● Opportunities for professional growth and learning. ● A collaborative and dynamic work environment. ● Flexible work hours and policies