Description

Key Responsibilities 🔍 SEO (On-Page & Off-Page)  Execute comprehensive on-page and off-page SEO strategies  Perform keyword research, competitor analysis, and content optimization  Track SEO performance and update technical SEO elements 📱 Social Media Marketing  Create, schedule, and manage content across platforms (Instagram, Facebook, LinkedIn, etc.)  Analyze metrics and improve engagement strategies 🌐 Website & WordPress Management  Maintain and update website content using WordPress  Manage blog uploads, page edits, and plugins ✉️ Email Marketing  Plan and execute segmented email campaigns  Automate workflows via tools like Mailchimp, ConvertKit, or similar  Monitor open rates, CTRs, and performance reports. Content Strategy & Blogging  Develop SEO-optimized blog posts and website content  Assist in crafting a consistent brand voice across all channels 📊 Analytics & Reporting  Use Google Analytics, Search Console, and other tools to track KPIs  Prepare regular performance reports with actionable insights 📍 Local SEO & Google My Business  Manage and optimize Google My Business listings  Ensure accuracy of local information, reviews, and geo-targeted content Paid Campaign Management  Plan and execute paid ad campaigns via Meta (Facebook/Instagram) and LinkedIn  Monitor budgets, performance, and ROI 🎥 Video Marketing Support  Manage content for YouTube, Reels, Shorts, and other platforms  Coordinate with editors for video publishing and optimization 🔎 Strategy & Trend Analysis  Keep up with the latest digital marketing trends and platform changes  Propose and implement improvements based on insights 🤝 Cross-Team Collaboration  Work closely with designers, editors, and content creators  Ensure cohesive brand messaging across all digital touchpoints.

Role and Responsibilities

• Key Responsibilities 🔍 SEO (On-Page & Off-Page)  Execute comprehensive on-page and off-page SEO strategies  Perform keyword research, competitor analysis, and content optimization  Track SEO performance and update technical SEO elements 📱 Social Media Marketing  Create, schedule, and manage content across platforms (Instagram, Facebook, LinkedIn, etc.)  Analyze metrics and improve engagement strategies 🌐 Website & WordPress Management  Maintain and update website content using WordPress  Manage blog uploads, page edits, and plugins ✉️ Email Marketing  Plan and execute segmented email campaigns  Automate workflows via tools like Mailchimp, ConvertKit, or similar  Monitor open rates, CTRs, and performance reports. Content Strategy & Blogging  Develop SEO-optimized blog posts and website content  Assist in crafting a consistent brand voice across all channels 📊 Analytics & Reporting  Use Google Analytics, Search Console, and other tools to track KPIs  Prepare regular performance reports with actionable insights 📍 Local SEO & Google My Business  Manage and optimize Google My Business listings  Ensure accuracy of local information, reviews, and geo-targeted content Paid Campaign Management  Plan and execute paid ad campaigns via Meta (Facebook/Instagram) and LinkedIn  Monitor budgets, performance, and ROI 🎥 Video Marketing Support  Manage content for YouTube, Reels, Shorts, and other platforms  Coordinate with editors for video publishing and optimization 🔎 Strategy & Trend Analysis  Keep up with the latest digital marketing trends and platform changes  Propose and implement improvements based on insights 🤝 Cross-Team Collaboration  Work closely with designers, editors, and content creators  Ensure cohesive brand messaging across all digital touchpoints. Required Skills & Qualifications  Bachelor’s degree in Marketing, Mass Communication, or a related field Strong command of SEO, WordPress, social media, email marketing, and analytics  Hands-on experience with tools like Google Analytics, Search Console, Meta Business Suite, SEMrush, and Mailchimp  Excellent communication, coordination, and time-management skills  Familiarity with basic video editing or collaboration with video teams is a plus