Description

Position: Digital Marketing Specialist /Associate Location: Borivali West Experience Required: 2-5 years Employment Type: Full-Time —--------------------------------------------------------------- About Us: Sudha Solutions is a mumbai-based UX studio. At the core of our company is the passion to create digital products that are at the forefront of innovation and creativity. We are strong believers in eliminating hierarchy everywhere, except in our designs. And our organization’s flat structure creates an environment that nurtures highly-empowered and motivated people, while also providing a space where they can freely exchange ideas. Together, we bring varied capabilities that allow us to summit the pinnacle of excellence, giving us the skills and foresight needed to not only build best-in-class digital products, but also create journeys that are intuitive and enjoyable for the people using them. —--------------------------------------------------------------- Roles & Responsibilities: 1. Search Engine Optimization (SEO): ○ Conduct comprehensive keyword research to align with business goals. ○ Optimize website content, meta tags, and URLs for improved organic rankings. ○ Monitor and analyze website performance using tools like Google Analytics, SEMrush, or Ahrefs. ○ Build quality backlinks through ethical link-building strategies. ○ Conduct technical SEO audits and implement necessary fixes. 2. Social Media Management: ○ Develop, curate, and publish engaging content across platforms such as Instagram, Facebook, LinkedIn, and Twitter. ○ Create and execute social media strategies to increase brand awareness and engagement. ○ Monitor social media trends and competitor activity to identify growth opportunities. ○ Respond to customer inquiries and comments in a timely and professional manner. ○ Use analytics tools to measure and improve campaign performance. 3. Google & Social Media Paid Ads: ○ Plan, create, and manage pay-per-click (PPC) campaigns on Google Ads and social media platforms like Facebook, Instagram, and LinkedIn. ○ Conduct A/B testing to optimize ad performance and maximize ROI. ○ Analyze campaign performance metrics and generate detailed reports. ○ Collaborate with the design team to create visually appealing ad creatives. ○ Stay updated on the latest trends in digital advertising and ensure compliance with platform policies. —--------------------------------------------------------------- Key Skills & Qualifications: ● Proven experience in SEO, social media management, and paid advertising. ● Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and social media scheduling platforms. ● Strong analytical skills with the ability to interpret data and draw actionable insights. ● Creative thinking and excellent communication skills. ● Knowledge of current digital marketing trends and best practices. ● Basic knowledge of graphic design tools like Canva or Adobe Photoshop is a plus. ● Bachelor’s degree in Marketing, Communications, or a related field. —--------------------------------------------------------------- What We Offer: ● Competitive salary and performance-based incentives. ● Opportunities for professional growth and learning. ● A collaborative and dynamic work environment. ● Flexible work hours and policies.

Role and Responsibilities

• . Search Engine Optimization (SEO): ○ Conduct comprehensive keyword research to align with business goals. ○ Optimize website content, meta tags, and URLs for improved organic rankings. ○ Monitor and analyze website performance using tools like Google Analytics, SEMrush, or Ahrefs. ○ Build quality backlinks through ethical link-building strategies. ○ Conduct technical SEO audits and implement necessary fixes. 2. Social Media Management: ○ Develop, curate, and publish engaging content across platforms such as Instagram, Facebook, LinkedIn, and Twitter. ○ Create and execute social media strategies to increase brand awareness and engagement. ○ Monitor social media trends and competitor activity to identify growth opportunities. ○ Respond to customer inquiries and comments in a timely and professional manner. ○ Use analytics tools to measure and improve campaign performance. 3. Google & Social Media Paid Ads: ○ Plan, create, and manage pay-per-click (PPC) campaigns on Google Ads and social media platforms like Facebook, Instagram, and LinkedIn. ○ Conduct A/B testing to optimize ad performance and maximize ROI. ○ Analyze campaign performance metrics and generate detailed reports. ○ Collaborate with the design team to create visually appealing ad creatives. ○ Stay updated on the latest trends in digital advertising and ensure compliance with platform policies.