Description

Building a brand roadmap and planning digital marketing campaigns for multiple brands Planning, implementing and managing digital marketing strategies and tactical execution plans across all online channels. This channel includes SEO, SMM, Display advertising, Retargeting, Email marketing. Generate and lead nurturing campaigns for target accounts using marketing automation tools like Hub spot, Market etc Increase customer acquisition and revenues organically with innovative & creative ways, which are beyond paid ads channels. Actively participate in the development of Brand / Communication strategies based on organization objectives. Maintaining our social media presence across all digital channels, Measuring and reporting on the performance of all channels. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Analyze digital data to draw key recommendations around website optimization. Conduct social media audits to ensure best practices are being used. KEY SKILLS : Digital Marketing / Social Media Marketing SMM / Search Engine optimization SEO / Pay-Per-Click PPC / Search Engine Marketing SEM / Social media optimization SMO Email Marketing / Content Marketing / Google Ads / Display Ads Web marketing / Branding Promotion / Link Building On-Page Optimization / Key words research / Brand Management Organizing and coordinating skills. Interpersonal skill Effective verbal and written communication skills Additional Advantage : Web development skills: Need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills

Role and Responsibilities

• Building a brand roadmap and planning digital marketing campaigns for multiple brands Planning, implementing and managing digital marketing strategies and tactical execution plans across all online channels. This channel includes SEO, SMM, Display advertising, Retargeting, Email marketing. Generate and lead nurturing campaigns for target accounts using marketing automation tools like Hub spot, Market etc Increase customer acquisition and revenues organically with innovative & creative ways, which are beyond paid ads channels. Actively participate in the development of Brand / Communication strategies based on organization objectives. Maintaining our social media presence across all digital channels, Measuring and reporting on the performance of all channels. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Analyze digital data to draw key recommendations around website optimization. Conduct social media audits to ensure best practices are being used. KEY SKILLS : Digital Marketing / Social Media Marketing SMM / Search Engine optimization SEO / Pay-Per-Click PPC / Search Engine Marketing SEM / Social media optimization SMO Email Marketing / Content Marketing / Google Ads / Display Ads Web marketing / Branding Promotion / Link Building On-Page Optimization / Key words research / Brand Management Organizing and coordinating skills. Interpersonal skill Effective verbal and written communication skills Additional Advantage : Web development skills: Need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills