Description
Job Description: Digital Marketing Expert
Company: Urgent Taxis
Location: Ghaziabad
Job Type: Full-Time
Salary: ₹12,000 – ₹25,000/month (Based on skills & experience) + Incentives
🎯 About the Role:
Urgent Taxis is looking for a skilled and passionate Digital Marketing Expert who can help scale taxi bookings and onboard new drivers/vendors through effective social media marketing, paid ads, content creation, lead calling, and SEO strategies.
✅ Key Responsibilities:
1. 📱 Social Media Marketing
Create and schedule daily posts for Facebook, Instagram & Google My Business
Design attractive creatives and reels using Canva
Develop route-specific content (e.g., “Delhi to Jaipur taxi”)
Respond to comments, DMs, and reviews regularly
2. 🎯 Paid Ads Management (Meta & Google)
Set up & manage high-converting Meta (Facebook/Instagram) and Google Ads
Target ads city-wise & route-wise to generate quality leads
Use tracking tools like pixels, retargeting, and UTM links
Optimize ad spend and reduce CPL (Cost Per Lead)
3. ✍️ SEO Blog Writing
Write 2 blogs per week in Hindi and English on high-search taxi topics
Ensure SEO-friendly formatting and keyword integration
Publish blogs on website and GMB for local visibility
4. 🌐 Local SEO & GMB Optimization
Manage & optimize Google My Business profiles for all active cities
Post location-based updates and offers with keywords
Improve search rankings and local visibility
5. 📲 WhatsApp & Bulk Marketing
Set up auto-replies and broadcast on WhatsApp Business
Use SMS, WA Web Sender, WATI, etc., for promotions
Share offers and updates directly with leads and vendors
6. 📊 Lead Management & Reporting
Track tasks and lead conversions via Google Sheets/CRM
Manage daily reports and share weekly performance updates
Collaborate with the team to improve strategy and results
🧠 Required Skills:
Strong communication (Hindi & English), excellent convincing power
Tools: Canva, Meta Ads, Google Ads, WhatsApp Marketing Tools
Basic knowledge of SEO, GMB & Local Listings
Blog/content writing in Hindi & English with keyword optimization
Video editing for reels (CapCut, InShot or similar)
Proficient in Google Sheets / Excel for reporting and tracking
🎁 Perks & Benefits:
Performance-based incentives on bookings & onboarding
Flexible hours and remote work options available
Access to marketing tools and full training support
Great opportunity to learn and grow in the taxi industry