Description

About the Role We are looking for a skilled and results-driven Digital Marketing Executive to manage and enhance our digital presence across multiple online platforms. The ideal candidate should have hands-on experience in SEO, Paid Ads, Content Marketing, and Social Media Management, along with a creative and analytical mindset. This role plays a key part in driving brand visibility, engagement, and lead generation for the organization. Key Responsibilities Plan, execute, and optimize digital marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms. Manage SEO strategies (on-page and off-page) to improve organic visibility and website traffic. Oversee paid advertising (PPC) campaigns, monitor performance, and ensure optimal ROI. Create engaging content for social media, blogs, landing pages, and email campaigns. Manage official social media accounts, increase community engagement, and schedule posts effectively. Track and analyze digital performance metrics using Google Analytics, Search Console, and social media insights. Collaborate with internal teams to align marketing strategies with organizational goals. Support marketing materials with basic graphic design using tools like Canva or Adobe Creative Suite. Stay up to date with digital marketing trends and competitor strategies to identify growth opportunities. Desirable Skills & Qualifications Proven experience (1–3 years) in Digital Marketing, preferably in the education or service sector. Strong understanding of SEO principles and implementation strategies. Practical experience with Google Ads, Meta Ads, and PPC campaign management. Excellent content marketing and copywriting skills. Proficiency in social media management across multiple platforms. Knowledge of Google Analytics, SEMrush, and related digital analysis tools. Basic graphic design skills using Canva, Photoshop, or similar tools. Strong communication, analytical, and organizational skills. Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. Role Details Role: Digital Marketing – Other Department: Marketing & Communication Industry Type: Education / Training Employment Type: Full-Time, Permanent Role Category: Digital Marketing Key Skills Digital Marketing | SEO | Social Media | Google Ads | Social Media Marketing | PPC | Content Marketing | Google Analytics | Canva | Copywriting

Role and Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms. Manage SEO strategies (on-page and off-page) to improve organic visibility and website traffic. Oversee paid advertising (PPC) campaigns, monitor performance, and ensure optimal ROI. Create engaging content for social media, blogs, landing pages, and email campaigns. Manage official social media accounts, increase community engagement, and schedule posts effectively. Track and analyze digital performance metrics using Google Analytics, Search Console, and social media insights. Collaborate with internal teams to align marketing strategies with organizational goals. Support marketing materials with basic graphic design using tools like Canva or Adobe Creative Suite. Stay up to date with digital marketing trends and competitor strategies to identify growth opportunities.