Description

About the Company: Nireekshan Engineering is a reputed organization in the Ports & Shipping industry, providing advanced engineering solutions and project services. The company focuses on delivering innovation, reliability, and excellence through technology-driven strategies and a skilled workforce. Position Overview: We are seeking a Digital Marketing Executive to manage our online presence and lead digital marketing initiatives. The ideal candidate will handle social media campaigns, online branding, lead generation, and CRM activities while analyzing performance metrics to drive business growth. This is a full-time, on-site role based in Thirumangalam, Chennai, offering an excellent opportunity to grow your digital marketing career in a professional and innovative environment. Key Responsibilities: Plan, execute, and manage digital marketing campaigns across various platforms to enhance brand visibility and lead generation. Develop and maintain a strong online presence through social media marketing (Facebook, Instagram, LinkedIn, etc.). Implement effective strategies for online branding, digital engagement, and campaign optimization. Monitor and analyze campaign performance using analytics tools to track ROI and engagement. Manage and update the company’s CRM systems to track leads, conversions, and customer interactions. Create engaging content in English and Tamil to attract and retain target audiences. Collaborate with internal teams to align marketing strategies with business goals. Stay updated on digital trends, competitor activities, and emerging technologies to enhance campaign effectiveness. Required Skills & Competencies: Proficiency in Digital Marketing, Social Media Management, and Online Branding. Basic understanding of SEO, Google Ads, and Analytics tools. Excellent written and verbal communication skills in English and Tamil. Strong organizational, analytical, and creative skills. Ability to work independently and handle multiple projects simultaneously. Qualifications: Bachelor’s degree in Marketing, Business, Communication, or any related field. 0–3 years of experience in Digital Marketing or Social Media Management (freshers with relevant training may apply). Benefits: Annual Bonus Provident Fund (PF) Performance-based incentives and growth opportunities Contact Details: Email: [email protected] WhatsApp: +91 98418 29113 Key Skills: Digital Marketing | Online Branding | Social Media Marketing | Digital Campaigns | Lead Generation | CRM | Content Marketing | Analytics | Tamil & English Communication

Role and Responsibilities

• Plan, execute, and manage digital marketing campaigns across various platforms to enhance brand visibility and lead generation. Develop and maintain a strong online presence through social media marketing (Facebook, Instagram, LinkedIn, etc.). Implement effective strategies for online branding, digital engagement, and campaign optimization. Monitor and analyze campaign performance using analytics tools to track ROI and engagement. Manage and update the company’s CRM systems to track leads, conversions, and customer interactions. Create engaging content in English and Tamil to attract and retain target audiences. Collaborate with internal teams to align marketing strategies with business goals. Stay updated on digital trends, competitor activities, and emerging technologies to enhance campaign effectiveness.