Description

About Excelsior Research: Excelsior Research Pvt. Ltd. is a leading global market research and analytics organization providing high-quality data-driven insights to help businesses grow strategically. We focus on excellence, innovation, and measurable results through data intelligence, analytics, and digital transformation. We are currently seeking passionate Digital Marketing Professionals to join our marketing team and contribute to building our digital presence and brand visibility. Role Overview: As a Digital Marketing Professional, you will be responsible for executing and managing a wide range of online marketing activities including SEO, SEM, social media marketing, campaign optimization, and analytics tracking. You’ll collaborate with internal teams to enhance brand engagement, generate qualified leads, and improve digital ROI. Key Responsibilities: Develop, execute, and monitor digital marketing campaigns across multiple channels (SEO, SEM, SMM, and email). Manage Google Ads, Facebook Ads, and LinkedIn campaigns to drive conversions and engagement. Conduct keyword research, website audits, and competitor analysis to optimize performance. Create and maintain content calendars, social media posts, and marketing assets. Analyze website and campaign performance using Google Analytics and other tools, preparing actionable reports. Collaborate with design, content, and research teams to deliver impactful digital campaigns. Implement best practices for on-page and off-page SEO optimization. Increase organic traffic, lead generation, and brand visibility through innovative marketing strategies. Stay updated with digital marketing trends, algorithms, and technologies to enhance campaign effectiveness. Required Skills & Competencies: Strong understanding of digital marketing concepts, tools, and platforms. Hands-on experience with SEO, SEM, PPC, Google Analytics, and social media campaigns. Knowledge of keyword planning, A/B testing, and conversion optimization. Excellent communication, analytical thinking, and project management skills. Ability to work independently and in cross-functional teams. Creative problem-solver with an eye for data-driven marketing. Qualifications: Bachelor’s degree in Marketing, Business, Communication, or related field. MBA or Postgraduate qualification is an added advantage. 0–3 years of relevant experience in digital marketing, brand management, or performance marketing. Why Join Excelsior Research: Opportunity to work in a fast-paced, data-driven, and global environment. Exposure to end-to-end digital marketing projects with measurable outcomes. Collaborative and growth-oriented workplace culture. Continuous learning through training, mentorship, and innovation. Competitive salary and career advancement opportunities. Core Competencies: SEO & SEM PPC Campaigns Social Media Management Google Analytics & Reporting Brand Management Digital Strategy & Optimization Online Promotions & Lead Generation Key Skills: Digital Marketing | SEO | SEM | Google Analytics | PPC | Brand Management | Online Campaigns | Social Media Marketing | Advertising | Marketing Strategy | Promotions | Business Development

Role and Responsibilities

• Develop, execute, and monitor digital marketing campaigns across multiple channels (SEO, SEM, SMM, and email). Manage Google Ads, Facebook Ads, and LinkedIn campaigns to drive conversions and engagement. Conduct keyword research, website audits, and competitor analysis to optimize performance. Create and maintain content calendars, social media posts, and marketing assets. Analyze website and campaign performance using Google Analytics and other tools, preparing actionable reports. Collaborate with design, content, and research teams to deliver impactful digital campaigns. Implement best practices for on-page and off-page SEO optimization. Increase organic traffic, lead generation, and brand visibility through innovative marketing strategies. Stay updated with digital marketing trends, algorithms, and technologies to enhance campaign effectiveness.