Description

Job Overview Brain Inventory is looking for a skilled and data-driven Digital Marketing Professional to plan, execute, and optimize digital campaigns across multiple channels. The ideal candidate should have strong analytical skills, hands-on experience with SEO/SEM, social media, CRM tools, and basic design capabilities. 🔶 Key Responsibilities Plan and execute comprehensive digital marketing campaigns across SEO, SEM, social media, email, and display advertising. Analyze campaign data, identify trends, and optimize spending and performance for maximum ROI. Manage email marketing activities, ensuring effective delivery, targeting, and engagement. Run lead-generation campaigns on Facebook & Instagram, ensuring target achievement. Coordinate with content and creative teams for campaign planning and execution. Conduct keyword research, competitor analysis, and handle both on-page and off-page SEO tasks. Build and maintain a strong social media presence with engaging, creative content. Monitor campaign budgets, track performance, and ensure KPIs are met. Use CRM tools for campaign tracking, customer segmentation, and performance insights. Apply marketing research and analytics to develop effective digital strategies. Lead both inbound and outbound marketing efforts, including Google Ads and Facebook Ads. 🔶 Desired Candidate Profile Qualifications: Any Graduate / Any Postgraduate 1–5 years of experience in Digital Marketing Skills Required: Data Analysis & Reporting SEO & SEM Social Media Marketing Email Marketing CRM Management Google Ads / Meta Ads Content Creation Basic Design Skills Strong Communication Skills 🔶 Role & Industry Role: Digital Marketing – Other Department: Marketing & Communication Industry: IT Services & Consulting

Role and Responsibilities

• Plan and execute comprehensive digital marketing campaigns across SEO, SEM, social media, email, and display advertising. Analyze campaign data, identify trends, and optimize spending and performance for maximum ROI. Manage email marketing activities, ensuring effective delivery, targeting, and engagement. Run lead-generation campaigns on Facebook & Instagram, ensuring target achievement. Coordinate with content and creative teams for campaign planning and execution. Conduct keyword research, competitor analysis, and handle both on-page and off-page SEO tasks. Build and maintain a strong social media presence with engaging, creative content. Monitor campaign budgets, track performance, and ensure KPIs are met. Use CRM tools for campaign tracking, customer segmentation, and performance insights. Apply marketing research and analytics to develop effective digital strategies. Lead both inbound and outbound marketing efforts, including Google Ads and Facebook Ads.