Description

Job Overview Allied Boston Consultants India is seeking a highly skilled Digital Marketing Manager to lead strategic brand communication, digital growth initiatives, performance campaigns, and corporate communication across multiple platforms. This role demands creativity, leadership, and a strong understanding of digital and integrated marketing channels. 🔶 Key Responsibilities 1️⃣ Strategic Marketing & Brand Communication Plan and execute integrated marketing campaigns across Digital, ATL, and BTL channels. Develop marketing collaterals such as brochures, newsletters, flyers, banners, and presentations. Lead internal & external content strategy to ensure strong brand messaging. Oversee and enhance the company’s digital presence and corporate branding. 2️⃣ Digital Marketing & Lead Generation Drive digital marketing initiatives for the South Asia Region (SAR). Strategize, run, and optimize paid campaigns with clear performance metrics. Create and distribute newsletters, promotional mailers, and event communications. Track and analyze website and social media metrics to improve campaign performance. 3️⃣ Corporate Communications & Public Relations Manage and maintain media relations and PR activities. Work with agencies for PR campaigns and corporate brand communication. Support CSR communication and collaborate with internal cross-functional teams. 4️⃣ Project & Event Management Plan, coordinate, and execute events, exhibitions, webinars, and seminars. Work closely with agencies, vendors, creative teams, and internal stakeholders. Ensure timely and high-quality execution of all marketing projects. 5️⃣ Leadership & Cross-Functional Collaboration Guide content creators, designers, and developers for campaign alignment. Mentor junior team members and manage vendor/agency partnerships. Lead cross-functional initiatives to drive marketing innovation and business growth. 🔶 Desired Candidate Profile Qualifications: Any Graduate / BBA / BMS / B.Tech / BE (Any Specialization) 1–4 years of experience in Digital Marketing or Marketing Management Skills Required: Brand Marketing & Digital Branding Social Media Marketing & Content Marketing Lead Generation & Online Branding SEO, Google Analytics, Campaign Optimization Strong communication & stakeholder management Creative thinking, leadership, and project management abilities 🔶 Role & Industry Details Role: Digital Marketing – Other Industry: IT Services & Consulting Department: Marketing & Communication CTC: ₹3–6 LPA

Role and Responsibilities

• Strategic Marketing & Brand Communication Plan and execute integrated marketing campaigns across Digital, ATL, and BTL channels. Develop marketing collaterals such as brochures, newsletters, flyers, banners, and presentations. Lead internal & external content strategy to ensure strong brand messaging. Oversee and enhance the company’s digital presence and corporate branding. 2️⃣ Digital Marketing & Lead Generation Drive digital marketing initiatives for the South Asia Region (SAR). Strategize, run, and optimize paid campaigns with clear performance metrics. Create and distribute newsletters, promotional mailers, and event communications. Track and analyze website and social media metrics to improve campaign performance. 3️⃣ Corporate Communications & Public Relations Manage and maintain media relations and PR activities. Work with agencies for PR campaigns and corporate brand communication. Support CSR communication and collaborate with internal cross-functional teams. 4️⃣ Project & Event Management Plan, coordinate, and execute events, exhibitions, webinars, and seminars. Work closely with agencies, vendors, creative teams, and internal stakeholders. Ensure timely and high-quality execution of all marketing projects. 5️⃣ Leadership & Cross-Functional Collaboration Guide content creators, designers, and developers for campaign alignment. Mentor junior team members and manage vendor/agency partnerships. Lead cross-functional initiatives to drive marketing innovation and business growth.