Description

Company Overview TekWissen Group is a leading global Workforce Management and Staffing Solutions provider with a strong presence across India and multiple international markets. The organization specializes in recruitment services, HR operations, process outsourcing, and business consulting. TekWissen is known for its collaborative work culture, growth-focused environment, and commitment to workforce diversity. Job Overview The Digital Marketing Executive will play a key role in improving online visibility, enhancing brand presence, and supporting content-led marketing initiatives. The ideal candidate should be skilled in SEO, content creation, social media management, and digital analytics. This role requires strong creativity, analytical thinking, and coordination with cross-functional teams. Key Responsibilities 1. SEO & Performance Optimization Optimize website content for improved search engine ranking and organic traffic. Conduct keyword research and implement SEO best practices. Monitor SEO performance using tools like Google Analytics & Search Console. Provide data-backed suggestions to enhance visibility and engagement. 2. Content Creation & Marketing Create, edit, and publish engaging content such as blog posts, articles, newsletters, and social media captions. Ensure content aligns with brand guidelines, tone, and marketing goals. Develop content that supports lead generation, brand awareness, and audience engagement. 3. Social Media Management Manage and grow social media channels (Facebook, Instagram, LinkedIn, etc.). Plan, schedule, and publish social media posts consistently. Engage with followers and respond to messages and comments. Track trends, competitor activities, and platform updates to optimize strategies. 4. Market Research & Competitor Analysis Analyze customer behavior, preferences, and online engagement. Stay updated on industry trends, competitor strategies, and market shifts. Identify new digital opportunities and marketing improvements. 5. Collaboration & Campaign Execution Coordinate with designers, developers, and marketing team members to execute campaigns. Support the development and rollout of digital marketing initiatives. Ensure timely execution of tasks aligned with the overall marketing strategy. 6. Website Updates & Support Assist with website content updates and maintenance. Monitor website performance and resolve issues where necessary. Ensure accuracy and freshness of website information. Required Skills & Qualifications Technical & Marketing Skills Strong understanding of SEO techniques and tools. Experience with Google Analytics, SEO tools, and email marketing platforms. Hands-on experience in social media handling and content creation. Core Skills Excellent written and verbal communication. Strong analytical and data interpretation skills. Creativity with the ability to generate compelling content. Attention to detail and ability to deliver high-quality work. Education UG: Any Graduate (Preferred fields: Marketing, Communications, IT, or relevant discipline) Why Join TekWissen? Opportunity to work with a global workforce team. Exposure to diverse digital platforms and marketing tools. Professional growth in an expanding organization. Equal opportunity employer supporting diversity & inclusion.

Role and Responsibilities

• 1. SEO & Performance Optimization Optimize website content for improved search engine ranking and organic traffic. Conduct keyword research and implement SEO best practices. Monitor SEO performance using tools like Google Analytics & Search Console. Provide data-backed suggestions to enhance visibility and engagement. 2. Content Creation & Marketing Create, edit, and publish engaging content such as blog posts, articles, newsletters, and social media captions. Ensure content aligns with brand guidelines, tone, and marketing goals. Develop content that supports lead generation, brand awareness, and audience engagement. 3. Social Media Management Manage and grow social media channels (Facebook, Instagram, LinkedIn, etc.). Plan, schedule, and publish social media posts consistently. Engage with followers and respond to messages and comments. Track trends, competitor activities, and platform updates to optimize strategies. 4. Market Research & Competitor Analysis Analyze customer behavior, preferences, and online engagement. Stay updated on industry trends, competitor strategies, and market shifts. Identify new digital opportunities and marketing improvements. 5. Collaboration & Campaign Execution Coordinate with designers, developers, and marketing team members to execute campaigns. Support the development and rollout of digital marketing initiatives. Ensure timely execution of tasks aligned with the overall marketing strategy. 6. Website Updates & Support Assist with website content updates and maintenance. Monitor website performance and resolve issues where necessary. Ensure accuracy and freshness of website information.