Description

Job Title: Digital Marketing Associate (Email Marketing) Location: Pune Experience: 1–2 Years Employment Type: Full-Time, Permanent Industry: Advertising & Marketing Department: Marketing & Communication Role Category: Digital Marketing Job Responsibilities Manage end-to-end email marketing campaigns for multiple clients using tools such as Benchmark, Mailchimp, and similar ESPs. Develop email templates based on campaign requirements and ensure all templates are optimized for mobile responsiveness. Monitor key performance indicators (KPIs) including downloads, clicks, and open rates, and take appropriate actions to improve results. Work consistently to reduce unsubscribe rates while maximizing overall email productivity and engagement. Ensure each email campaign is executed in the correct format, structure, and template aligning with client expectations. Conduct list cleaning activities to enhance click-through rates and maintain strong ESP reputation. Prepare detailed performance reports for each email campaign to evaluate results, identify issues, and recommend improvements. Perform database analysis and maintain data accuracy for campaign execution. Screen and qualify leads based on client-defined criteria to ensure high-quality output. Map and organize leads in the required format for campaign and reporting needs. Key Skills Required Strong knowledge of email marketing tools (Benchmark, Mailchimp, etc.) Proficiency in Advanced Excel (including VLOOKUP) and MS Office Experience with lead screening, list management, and database handling Understanding of digital marketing concepts and KPIs Analytical mindset with the ability to interpret campaign data Attention to detail and ability to maintain accuracy Familiarity with tools such as Hoovers (preferred) Education UG: Any Graduate PG: Any Postgraduate

Role and Responsibilities

• Manage end-to-end email marketing campaigns for multiple clients using tools such as Benchmark, Mailchimp, and similar ESPs. Develop email templates based on campaign requirements and ensure all templates are optimized for mobile responsiveness. Monitor key performance indicators (KPIs) including downloads, clicks, and open rates, and take appropriate actions to improve results. Work consistently to reduce unsubscribe rates while maximizing overall email productivity and engagement. Ensure each email campaign is executed in the correct format, structure, and template aligning with client expectations. Conduct list cleaning activities to enhance click-through rates and maintain strong ESP reputation. Prepare detailed performance reports for each email campaign to evaluate results, identify issues, and recommend improvements. Perform database analysis and maintain data accuracy for campaign execution. Screen and qualify leads based on client-defined criteria to ensure high-quality output. Map and organize leads in the required format for campaign and reporting needs.