Description

Company Overview – R&D Instrument Services R&D Instrument Services is a trusted provider of industrial equipment services, offering high-quality solutions and support to clients across multiple sectors. The company focuses on innovation, precision, and service excellence, ensuring reliable equipment performance for industrial operations. With a growing presence in the market, R&D Instrument Services is expanding its digital footprint to enhance brand visibility and customer engagement. Job Overview The Digital Marketing Executive will be responsible for managing online marketing activities, website updates, campaign execution, and social media presence. The role requires hands-on experience in SEO, SEM, PPC, SMM, website management, and email marketing tools. Key Responsibilities Manage website updates, content, and performance using tools such as WordPress and Mailchimp. Execute SEO, SEM, PPC, and SMM strategies to drive traffic and brand visibility. Create and manage promotional campaigns aligned with brand objectives. Build and maintain website content, landing pages, and digital assets. Handle social media platforms, content posting, engagement, and growth strategies. Coordinate digital marketing activities including website creation, content management, and analytics. Track performance metrics using Google Analytics and optimize campaigns accordingly. Support brand promotion initiatives across online channels. Requirements 1–2 years of experience in digital marketing. Knowledge of SEO, SEM, PPC, SMM, email marketing, and campaign management. Experience with tools such as WordPress, Mailchimp, Google Ads, and Google Analytics. Ability to manage website content and digital assets. Strong communication skills with attention to detail. Familiarity with social media management, brand promotion, and basic web designing. Benefits Provident fund Referral bonus Education UG: Any Graduate

Role and Responsibilities

• Manage website updates, content, and performance using tools such as WordPress and Mailchimp. Execute SEO, SEM, PPC, and SMM strategies to drive traffic and brand visibility. Create and manage promotional campaigns aligned with brand objectives. Build and maintain website content, landing pages, and digital assets. Handle social media platforms, content posting, engagement, and growth strategies. Coordinate digital marketing activities including website creation, content management, and analytics. Track performance metrics using Google Analytics and optimize campaigns accordingly. Support brand promotion initiatives across online channels.