Description

Company Overview – Velocitai Digital Velocitai Digital is a technology-driven IT services company specializing in digital transformation, software solutions, and end-to-end IT consulting. The company focuses on delivering innovative, scalable, and business-centered solutions for global clients. With a strong commitment to quality, data-driven strategy, and continuous improvement, Velocitai Digital provides an environment that encourages learning, creativity, and professional growth. Job Overview Velocitai Digital is seeking a highly skilled B2B Digital Marketing Specialist who can plan, execute, and optimize digital marketing strategies for IT products and services. The ideal candidate will be data-driven, results-oriented, and capable of driving measurable performance across multiple digital channels. This role requires hands-on expertise in content marketing, SEO/SEM, and B2B lead generation. Key Responsibilities Content Marketing Develop and manage high-quality, audience-specific content for IT decision-makers. Create blogs, whitepapers, case studies, landing pages, and technical content for B2B audiences. SEO & SEM Implement on-page and off-page SEO strategies to improve organic visibility. Manage and optimize Google Ads and paid campaigns to drive qualified traffic. Social Media Marketing Handle B2B social media platforms with focus on thought leadership and lead generation. Plan and schedule campaigns to increase engagement and brand positioning. Email Marketing Execute targeted email campaigns for nurturing leads, sharing product updates, and distributing newsletters. Track email performance and optimize for higher conversions. Website & Conversion Optimization Manage website content, user experience, and landing page improvements. Optimize pages for conversions, speed, and user engagement. Performance Analytics Track and evaluate KPIs using tools like Google Analytics, HubSpot, and other reporting platforms. Provide insights-driven reports and improve campaign performance based on data. Cross-Functional Collaboration Work closely with sales, product, and technical teams to align campaigns with business objectives. Must-Have Skills Proven experience in B2B digital marketing within IT services or IT product companies. Strong hands-on expertise in SEO, SEM, content marketing, social media, and email marketing. Proficiency with digital tools such as Google Analytics, HubSpot, or similar platforms. Excellent written and verbal communication skills. Strong analytical ability with experience measuring performance and ROI. Nice to Have Experience with CRM tools and marketing automation platforms (HubSpot, Salesforce). Basic design skills using Canva, Adobe Creative Suite, or similar tools. Exposure to B2B PR, influencer outreach, and LinkedIn-focused marketing strategies. Education UG: Any Graduate PG: Any Postgraduate Key Skills Social Media Marketing, SEO, SEM, Google Analytics, Email Marketing, Digital Marketing, Marketing Strategy, CRM, Analytics, Social Media, Content Marketing

Role and Responsibilities

• Key Responsibilities Content Marketing Develop and manage high-quality, audience-specific content for IT decision-makers. Create blogs, whitepapers, case studies, landing pages, and technical content for B2B audiences. SEO & SEM Implement on-page and off-page SEO strategies to improve organic visibility. Manage and optimize Google Ads and paid campaigns to drive qualified traffic. Social Media Marketing Handle B2B social media platforms with focus on thought leadership and lead generation. Plan and schedule campaigns to increase engagement and brand positioning. Email Marketing Execute targeted email campaigns for nurturing leads, sharing product updates, and distributing newsletters. Track email performance and optimize for higher conversions. Website & Conversion Optimization Manage website content, user experience, and landing page improvements. Optimize pages for conversions, speed, and user engagement. Performance Analytics Track and evaluate KPIs using tools like Google Analytics, HubSpot, and other reporting platforms. Provide insights-driven reports and improve campaign performance based on data. Cross-Functional Collaboration Work closely with sales, product, and technical teams to align campaigns with business objectives.