Description
Creative communication • Conceptualize and manage creative communication incl. creative collateral and asset creation liaising with graphic and video team • Work with bloggers content writers etc. to ensure brand communication advertising copies etc. are as per brand standards and in brand tonality Website content management • Create briefs work with agencies/content writers to get website content imagery etc. quality check and edit as needed to have the appropriate brand content on website • Upload and manage content on website create offers list new products etc. • Run periodic hygiene checks on the website and ensure smooth functioning Content for SEO • Brief and guide writers/bloggers to get high quality output on blogs and articles for SEO purpose • Ensure timely implementation of content for SEO Promotions & offers • Benchmark competitors and other relevant brands in category and other allied categories to identify best in class practices for website offers promotions and creative communication • Design and structure right offers monitor performance and make changes as per data SKILLS AND COMPETENCIES: Skills • Strong verbal & written communication • Understanding of advertising and marketing campaigns • Understanding of creative communication design and visual aesthetics • Proficiency in English and Hindi • Website content management experience will be a plus • Strong team management • Relationship management with all key internal stakeholders and external agencies Competencies • Results driven & ROI focused • High consumer-centricity • People orientation • Strong bias to action • Agility and ability to take decisions/course correct fast • Cross functional collaboration & influencing stakeholders REPORTING RELATIONSHIP AND KEY INTERFACES/STAKEHOLDERS: Reporting to Chief Growth Officer Team / IC IC role Internal Stakeholders Growth/Marketing Creative & content Product technology/IT External Stakeholders Digital marketing agencies large digital platforms (Google FB etc.) other digital vendors & ad platforms DESIRED CANDIDATE PROFILE: • Min. 1-2 years of experience of which majority should be in a B2C ecommerce set up or consumer brands or agency role managing consumer brands • Graduate • Good verbal/written communication skills in English & Hindi Regards Nandhini 8220645762 HR OGC
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