Description

About the Company Sigma Slotting Corporation is one of India’s largest manufacturers of retail and industrial storage solutions with a 100,000 sq. ft. manufacturing facility in Delhi & UP and 10 offices across India. The company supplies globally and offers a wide range of products including supermarket racks, pallet racks, mezzanine flooring, and heavy-duty storage systems. Job Summary We are seeking a creative and performance-driven Digital Marketing Executive to manage digital campaigns, create compelling content, and support lead generation initiatives. The role focuses on strengthening brand presence, increasing website traffic, and generating qualified leads through multiple digital platforms. Key Responsibilities Content Creation & Management Create engaging content for social media, websites, blogs, email campaigns, and advertisements Write captions, posts, ad copies, and content briefs aligned with brand guidelines Coordinate with designers and video editors for visual and video content Maintain consistency in brand voice across all digital platforms Digital Marketing & Campaign Execution Plan and execute digital marketing campaigns across social media, search engines, and email Manage and optimize Google Ads and Meta (Facebook & Instagram) campaigns Support lead generation and brand awareness initiatives Social Media Management Manage day-to-day social media activities including posting, engagement, and community management Monitor industry trends and suggest innovative content ideas SEO & Website Support Conduct keyword research and optimize content for SEO Support website content updates to improve search visibility and traffic Analytics & Reporting Track campaign and content performance using Google Analytics and platform insights Prepare performance reports with improvement recommendations Required Skills & Qualifications Bachelor’s degree in Marketing, Communications, or a related field 1–3 years of experience in digital marketing and content creation Strong written and verbal communication skills Good understanding of SEO, social media marketing, and email marketing Hands-on experience with Google Analytics, Google Ads, and Meta Business Suite Preferred Skills Basic knowledge of graphic design or video editing tools Experience with content calendars and marketing automation tools Digital Marketing certification Key Skills Digital Marketing Content Marketing Social Media Marketing SEO & Online Branding Google Ads & Meta Ads Digital Campaign Management Influencer & Video Marketing Why Join Sigma Slotting Corporation? Work with a market-leading manufacturing brand Exposure to B2B digital marketing and industrial branding Opportunity to manage real-time campaigns and lead generation Strong growth and learning environment

Role and Responsibilities

• Key Responsibilities Content Creation & Management Create engaging content for social media, websites, blogs, email campaigns, and advertisements Write captions, posts, ad copies, and content briefs aligned with brand guidelines Coordinate with designers and video editors for visual and video content Maintain consistency in brand voice across all digital platforms Digital Marketing & Campaign Execution Plan and execute digital marketing campaigns across social media, search engines, and email Manage and optimize Google Ads and Meta (Facebook & Instagram) campaigns Support lead generation and brand awareness initiatives Social Media Management Manage day-to-day social media activities including posting, engagement, and community management Monitor industry trends and suggest innovative content ideas SEO & Website Support Conduct keyword research and optimize content for SEO Support website content updates to improve search visibility and traffic Analytics & Reporting Track campaign and content performance using Google Analytics and platform insights Prepare performance reports with improvement recommendations