Description

About PRK Technologies PRK Technologies is a dynamic sales management consulting firm with over 8 years of experience, delivering end-to-end solutions that help global organizations accelerate market entry and drive sustainable growth across India, the Middle East, and ASEAN markets. Job Summary PRK Technologies is looking for a creative and analytical Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns that enhance brand visibility and drive business growth. The role involves managing online campaigns, analyzing performance metrics, and implementing innovative strategies across multiple digital channels. Key Responsibilities Digital Campaign Management Develop, implement, and manage digital marketing campaigns across SEO, SEM, social media, and email marketing Plan and execute online campaigns to improve brand awareness and lead generation Content Strategy & Engagement Create and manage content strategies aligned with marketing goals Coordinate content for websites, social media platforms, and email campaigns Drive audience engagement through targeted digital initiatives SEO, SEM & Paid Marketing Optimize website content and campaigns using SEO best practices Manage Google Ads and SEM campaigns to improve ROI Conduct keyword research and competitor analysis Analytics & Performance Tracking Monitor and analyze campaign performance using Google Analytics and other tools Prepare reports with actionable insights to improve campaign effectiveness Track KPIs such as traffic, engagement, and conversions Required Skills & Qualifications Bachelor’s or Master’s degree in any discipline 0–1 year of experience in digital marketing (internships/projects acceptable) Strong understanding of SEO, SEM, social media marketing, and email marketing Proficiency in Google Analytics and digital advertising platforms Creative thinking combined with strong analytical skills Up-to-date knowledge of digital marketing trends and tools Key Skills Digital Marketing SEO & SEM Google Ads Google Analytics Social Media Marketing Email Marketing Online Campaign Management Content Strategy Performance Analytics Brand Awareness

Role and Responsibilities

• Required Skills & Qualifications Bachelor’s or Master’s degree in any discipline 0–1 year of experience in digital marketing (internships/projects acceptable) Strong understanding of SEO, SEM, social media marketing, and email marketing Proficiency in Google Analytics and digital advertising platforms Creative thinking combined with strong analytical skills Up-to-date knowledge of digital marketing trends and tools